Share

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

2013-09-30 Business & Economics
Download Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media PDF Online Free

Author :
Release : 2013-09-30
Genre : Business & Economics
Kind : eBook
Book Rating : 792/5 ( reviews)

GET EBOOK


Book Synopsis Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by : Wu, Mei

Download or read book Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media written by Wu, Mei. This book was released on 2013-09-30. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Governing Society In Contemporary China

2016-07-28 Social Science
Download Governing Society In Contemporary China PDF Online Free

Author :
Release : 2016-07-28
Genre : Social Science
Kind : eBook
Book Rating : 608/5 ( reviews)

GET EBOOK


Book Synopsis Governing Society In Contemporary China by : Wei Shan

Download or read book Governing Society In Contemporary China written by Wei Shan. This book was released on 2016-07-28. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how the Chinese state responds to the increasingly diverse civil society and maintains regime stability in a changing society. In recent years, the Chinese leadership has demonstrated great capability of adapting and developing sophisticated mechanisms of social control. The chapters in this book cover a wide range of these mechanisms, including co-opting social forces, managing population and migration, as well as controlling the media, trade unions, the internet, non-governmental organisations, and the cultural industries. The authors also discuss challenges the government is about to face and possible adjustments.

Handbook of Research on Human Social Interaction in the Age of Mobile Devices

2016-06-16 Computers
Download Handbook of Research on Human Social Interaction in the Age of Mobile Devices PDF Online Free

Author :
Release : 2016-06-16
Genre : Computers
Kind : eBook
Book Rating : 702/5 ( reviews)

GET EBOOK


Book Synopsis Handbook of Research on Human Social Interaction in the Age of Mobile Devices by : Xu, Xiaoge

Download or read book Handbook of Research on Human Social Interaction in the Age of Mobile Devices written by Xu, Xiaoge. This book was released on 2016-06-16. Available in PDF, EPUB and Kindle. Book excerpt: Digital innovations, such as mobile technologies, have had a significant impact on the way people relate to one another, as well as the way they obtain and distribute information. As mobile devices continue to evolve, it has become easier to socialize; however, these mobile advancements have also made certain aspects of interaction more complex. The Handbook of Research on Human Social Interaction in the Age of Mobile Devices features an interdisciplinary perspective on mobile innovations and the use of this technology in daily life. Investigating the successes, issues, and challenges of the utilization of mobile technology, this handbook of research is a comprehensive reference source for professionals, educators, policymakers, and students interested in the impact these devices have on digital interaction, media, and communication.

Social Media Marketing: Breakthroughs in Research and Practice

2018-05-04 Computers
Download Social Media Marketing: Breakthroughs in Research and Practice PDF Online Free

Author :
Release : 2018-05-04
Genre : Computers
Kind : eBook
Book Rating : 389/5 ( reviews)

GET EBOOK


Book Synopsis Social Media Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Social Media Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources. This book was released on 2018-05-04. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Research Anthology on Citizen Engagement and Activism for Social Change

2021-11-26 Political Science
Download Research Anthology on Citizen Engagement and Activism for Social Change PDF Online Free

Author :
Release : 2021-11-26
Genre : Political Science
Kind : eBook
Book Rating : 074/5 ( reviews)

GET EBOOK


Book Synopsis Research Anthology on Citizen Engagement and Activism for Social Change by : Management Association, Information Resources

Download or read book Research Anthology on Citizen Engagement and Activism for Social Change written by Management Association, Information Resources. This book was released on 2021-11-26. Available in PDF, EPUB and Kindle. Book excerpt: Activism and the role everyday people play in making a change in society are increasingly popular topics in the world right now, especially as younger generations begin to speak out. From traditional protests to activities on college campuses, to the use of social media, more individuals are finding accessible platforms with which to share their views and become more actively involved in politics and social welfare. With the emergence of new technologies and a spotlight on important social issues, people are able to become more involved in society than ever before as they fight for what they believe. It is essential to consider the recent trends, technologies, and movements in order to understand where society is headed in the future. The Research Anthology on Citizen Engagement and Activism for Social Change examines a plethora of innovative research surrounding social change and the various ways citizens are involved in shaping society. Covering topics such as accountability, social media, voter turnout, and leadership, it is an ideal work for activists, sociologists, social workers, politicians, public administrators, sociologists, journalists, policymakers, social media analysts, government administrators, academicians, researchers, practitioners, and students.

You may also like...