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Marketing in the Cyber Era: Strategies and Emerging Trends

2013-12-31 Business & Economics
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Release : 2013-12-31
Genre : Business & Economics
Kind : eBook
Book Rating : 651/5 ( reviews)

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Book Synopsis Marketing in the Cyber Era: Strategies and Emerging Trends by : Ghorbani, Ali

Download or read book Marketing in the Cyber Era: Strategies and Emerging Trends written by Ghorbani, Ali. This book was released on 2013-12-31. Available in PDF, EPUB and Kindle. Book excerpt: The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.

Marketing in the Cyber ERA

2014
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Author :
Release : 2014
Genre :
Kind : eBook
Book Rating : 661/5 ( reviews)

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Book Synopsis Marketing in the Cyber ERA by : Ali Ghorbani

Download or read book Marketing in the Cyber ERA written by Ali Ghorbani. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt:

Strategies in Sports Marketing: Technologies and Emerging Trends

2014-04-30 Business & Economics
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Release : 2014-04-30
Genre : Business & Economics
Kind : eBook
Book Rating : 955/5 ( reviews)

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Book Synopsis Strategies in Sports Marketing: Technologies and Emerging Trends by : Dos Santos, Manuel Alonso

Download or read book Strategies in Sports Marketing: Technologies and Emerging Trends written by Dos Santos, Manuel Alonso. This book was released on 2014-04-30. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Strategic Marketing in Fragile Economic Conditions

2014-06-30 Business & Economics
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Release : 2014-06-30
Genre : Business & Economics
Kind : eBook
Book Rating : 336/5 ( reviews)

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Book Synopsis Strategic Marketing in Fragile Economic Conditions by : Samanta, Irene

Download or read book Strategic Marketing in Fragile Economic Conditions written by Samanta, Irene. This book was released on 2014-06-30. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.

Digital Marketing Strategies for Fashion and Luxury Brands

2017-10-31 Business & Economics
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Release : 2017-10-31
Genre : Business & Economics
Kind : eBook
Book Rating : 986/5 ( reviews)

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Book Synopsis Digital Marketing Strategies for Fashion and Luxury Brands by : Ozuem, Wilson

Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson. This book was released on 2017-10-31. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

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