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Innovations in the Designing and Marketing of Information Services

2019-11-29 Language Arts & Disciplines
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Release : 2019-11-29
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 84X/5 ( reviews)

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Book Synopsis Innovations in the Designing and Marketing of Information Services by : Jesubright, John Jeyasekar

Download or read book Innovations in the Designing and Marketing of Information Services written by Jesubright, John Jeyasekar. This book was released on 2019-11-29. Available in PDF, EPUB and Kindle. Book excerpt: Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students.

Trends and Innovations in Marketing Information Systems

2015-10-21 Business & Economics
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Release : 2015-10-21
Genre : Business & Economics
Kind : eBook
Book Rating : 607/5 ( reviews)

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Book Synopsis Trends and Innovations in Marketing Information Systems by : Tsiakis, Theodosios

Download or read book Trends and Innovations in Marketing Information Systems written by Tsiakis, Theodosios. This book was released on 2015-10-21. Available in PDF, EPUB and Kindle. Book excerpt: Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Marketing Information Products and Services

1999 Business & Economics
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Release : 1999
Genre : Business & Economics
Kind : eBook
Book Rating : 171/5 ( reviews)

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Book Synopsis Marketing Information Products and Services by : International Development Research Centre (Canada)

Download or read book Marketing Information Products and Services written by International Development Research Centre (Canada). This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles presented at a workshop held in 1994.

Information Technology and Product Development

2010-01-08 Business & Economics
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Release : 2010-01-08
Genre : Business & Economics
Kind : eBook
Book Rating : 816/5 ( reviews)

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Book Synopsis Information Technology and Product Development by : Satish Nambisan

Download or read book Information Technology and Product Development written by Satish Nambisan. This book was released on 2010-01-08. Available in PDF, EPUB and Kindle. Book excerpt: Information Technology and Product Development: A Research Agenda presents important new research from varied disciplines aimed at developing new theoretical concepts and insights on the application of IT in product and service innovation. Drawing on the work of researchers in such varied management areas as information services, technology management, marketing, operations, business strategy and organizational behavior, the book redefines the role of IT in product and service development and the organizational and management issues underlying the successful deployment of IT in innovation contexts, and provides a foundation for future research on the diverse types of IT applications in product development and their potential impact on both product and service innovation. Reflecting two critical shifts in the service sector – the increased complexity and convergence in products and services, along with the rise of the Internet and rapid digitization of products and services – the book is organized into three sections. Section 1 presents four chapters that focus on the traditional areas of project and process management; Section 2 presents four chapters focusing on the emerging areas of collaborative innovation and knowledge co-creation; and Section 3 presents one chapter that draws it all together and identifies some of the important themes and issues for future research. This important new work has much to offer academic researchers in management in its in-depth theoretical analysis of the wide range of organizational and management issues associated with the application of IT in product and service development. It will also appeal to researchers and thought-leaders in consulting organizations whose primary area of interest is product development or IT applications.

Technological Advancements in Library Service Innovation

2022-02-04 Language Arts & Disciplines
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Release : 2022-02-04
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 440/5 ( reviews)

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Book Synopsis Technological Advancements in Library Service Innovation by : Lamba, Manika

Download or read book Technological Advancements in Library Service Innovation written by Lamba, Manika. This book was released on 2022-02-04. Available in PDF, EPUB and Kindle. Book excerpt: Innovations in library services are rapidly developing within numerous areas including building design, program and event planning, patron experience and engagement, literacy program development, and administration and management. To ensure these changes are implemented and considered successfully, a closer look at the challenges, trends, and practices of these innovations is crucial. Technological Advancements in Library Service Innovation examines the recent activities of successful and groundbreaking research and practices around the world surrounding library service innovation and presents various forward-thinking initiatives. It also provides an overview of libraries’ successful experiences, identifies emerging global themes and trends, and offers guidance to library practitioners on how to pursue the recent trends in their own library environment. Covering topics such as technology adoption and organizational structures, this book is ideal for library professionals, researchers, academicians, instructors, and students.

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