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Marketing Information Products and Services

1999 Business & Economics
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Release : 1999
Genre : Business & Economics
Kind : eBook
Book Rating : 171/5 ( reviews)

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Book Synopsis Marketing Information Products and Services by : International Development Research Centre (Canada)

Download or read book Marketing Information Products and Services written by International Development Research Centre (Canada). This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles presented at a workshop held in 1994.

Marketing Library and Information Services: International Perspectives

2006-05-02 Language Arts & Disciplines
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Release : 2006-05-02
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 197/5 ( reviews)

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Book Synopsis Marketing Library and Information Services: International Perspectives by : Dinesh K. Gupta

Download or read book Marketing Library and Information Services: International Perspectives written by Dinesh K. Gupta. This book was released on 2006-05-02. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Developing New Products and Services

2011-10-14 Business & Economics
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Release : 2011-10-14
Genre : Business & Economics
Kind : eBook
Book Rating : 42X/5 ( reviews)

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Book Synopsis Developing New Products and Services by : Lawrence Sanders

Download or read book Developing New Products and Services written by Lawrence Sanders. This book was released on 2011-10-14. Available in PDF, EPUB and Kindle. Book excerpt: This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.

Marketing IT Products and Services

2009-09-14 Business & Economics
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Release : 2009-09-14
Genre : Business & Economics
Kind : eBook
Book Rating : 20X/5 ( reviews)

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Book Synopsis Marketing IT Products and Services by : Jessica Keyes

Download or read book Marketing IT Products and Services written by Jessica Keyes. This book was released on 2009-09-14. Available in PDF, EPUB and Kindle. Book excerpt: Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing m

Creating and Marketing New Products and Services

2014-04-11 Business & Economics
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Release : 2014-04-11
Genre : Business & Economics
Kind : eBook
Book Rating : 618/5 ( reviews)

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Book Synopsis Creating and Marketing New Products and Services by : Rosanna Garcia

Download or read book Creating and Marketing New Products and Services written by Rosanna Garcia. This book was released on 2014-04-11. Available in PDF, EPUB and Kindle. Book excerpt: This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services.

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