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Trends and Innovations in Marketing Information Systems

2015-10-21 Business & Economics
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Release : 2015-10-21
Genre : Business & Economics
Kind : eBook
Book Rating : 607/5 ( reviews)

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Book Synopsis Trends and Innovations in Marketing Information Systems by : Tsiakis, Theodosios

Download or read book Trends and Innovations in Marketing Information Systems written by Tsiakis, Theodosios. This book was released on 2015-10-21. Available in PDF, EPUB and Kindle. Book excerpt: Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Trends and Innovations in Marketing Information Systems

2015 Management information systems
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Release : 2015
Genre : Management information systems
Kind : eBook
Book Rating : 614/5 ( reviews)

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Book Synopsis Trends and Innovations in Marketing Information Systems by :

Download or read book Trends and Innovations in Marketing Information Systems written by . This book was released on 2015. Available in PDF, EPUB and Kindle. Book excerpt: "This book features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods, bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance"--

New Trends in Business Information Systems and Technology

2020-07-07 Technology & Engineering
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Release : 2020-07-07
Genre : Technology & Engineering
Kind : eBook
Book Rating : 320/5 ( reviews)

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Book Synopsis New Trends in Business Information Systems and Technology by : Rolf Dornberger

Download or read book New Trends in Business Information Systems and Technology written by Rolf Dornberger. This book was released on 2020-07-07. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected examples of digitalization in the age of digital change. It is divided into two sections: “Digital Innovation,” which features new technologies that stimulate and enable new business opportunities; and “Digital Business Transformation,” comprising business and management concepts that employ specific technological solutions for their practical implementation. Combining new insights from research, teaching and management, including digital transformation, e-business, knowledge representation, human-computer interaction, and business optimization, the book highlights the breadth of research as well as its meaningful and relevant transfer into practice. It is intended for academics seeking inspiration, as well as for leaders wanting to tap the potential of the latest trends to take society and their business to the next level.

Trends and Innovations in Information Systems and Technologies

2020-06-07 Technology & Engineering
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Release : 2020-06-07
Genre : Technology & Engineering
Kind : eBook
Book Rating : 919/5 ( reviews)

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Book Synopsis Trends and Innovations in Information Systems and Technologies by : Álvaro Rocha

Download or read book Trends and Innovations in Information Systems and Technologies written by Álvaro Rocha. This book was released on 2020-06-07. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers selected papers presented at the 2020 World Conference on Information Systems and Technologies (WorldCIST’20), held in Budva, Montenegro, from April 7 to 10, 2020. WorldCIST provides a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences with and challenges regarding various aspects of modern information systems and technologies. The main topics covered are A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications.

Emerging Challenges in Intelligent Management Information Systems

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Genre :
Kind : eBook
Book Rating : 611/5 ( reviews)

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Book Synopsis Emerging Challenges in Intelligent Management Information Systems by : Marcin Hernes

Download or read book Emerging Challenges in Intelligent Management Information Systems written by Marcin Hernes. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:

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