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Houston, We Have a Narrative

2015-09-15 Science
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Release : 2015-09-15
Genre : Science
Kind : eBook
Book Rating : 98X/5 ( reviews)

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Book Synopsis Houston, We Have a Narrative by : Randy Olson

Download or read book Houston, We Have a Narrative written by Randy Olson. This book was released on 2015-09-15. Available in PDF, EPUB and Kindle. Book excerpt: Communicate more effectively about science—by taking a page from Hollywood and improving your storytelling skills. Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.

Houston, We've Had a Problem

2018-01-01 Juvenile Nonfiction
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Release : 2018-01-01
Genre : Juvenile Nonfiction
Kind : eBook
Book Rating : 408/5 ( reviews)

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Book Synopsis Houston, We've Had a Problem by : Rebecca Rissman

Download or read book Houston, We've Had a Problem written by Rebecca Rissman. This book was released on 2018-01-01. Available in PDF, EPUB and Kindle. Book excerpt: In an immersive, exciting narrative nonfiction format, this powerful book follows a selection of people who experienced the events surrounding the Apollo 13 disaster.

Don't Be Such a Scientist, Second Edition

2018-04-10 Business & Economics
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Release : 2018-04-10
Genre : Business & Economics
Kind : eBook
Book Rating : 173/5 ( reviews)

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Book Synopsis Don't Be Such a Scientist, Second Edition by : Randy Olson

Download or read book Don't Be Such a Scientist, Second Edition written by Randy Olson. This book was released on 2018-04-10. Available in PDF, EPUB and Kindle. Book excerpt: In Don't Be Such a Scientist, Randy Olson shares lessons of his transformation from tenured professor to Hollywood filmmaker, challenging the science world to toss out its stodgy past in favor of something more dymanic --and ultimately more human. In this second edition, Olson buils upon the radical approach of Don't Be Such a Scientist throught timely updates and new stories. In his signature candid style, Olson weighs in on recent events in the science community, celebrating the rise in grassroots activism while critiquing the scientific establishment. In an age of renewed attack on science, Don't Be Such a Scientist, Second Edition is a provocative guide to making your voice heard.--

Narrative Is Everything

2019-06-23
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Release : 2019-06-23
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Kind : eBook
Book Rating : 575/5 ( reviews)

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Book Synopsis Narrative Is Everything by : Randy Olson

Download or read book Narrative Is Everything written by Randy Olson. This book was released on 2019-06-23. Available in PDF, EPUB and Kindle. Book excerpt: "Narrative Is Everything" is the culmination of scientist-turned-filmmaker Randy Olson's 40 year journey into Hollywood AND it may seem like just another "joy of storytelling" diatribe, BUT the book plays on two levels, THEREFORE you can take your pick - use it to improve your communication, or allow it to give you a new perspective on cultural evolution. On the practical side, it presents the ABT Framework (And, But, Therefore), showing its power and application in fields as diverse as business, politics, entertainment, science and religion. On the higher, more all-encompassing level, Olson combines his backgrounds in evolutionary biology and communication to propose a detailed mechanism of cultural evolution through what he terms, "narrative selection." He argues that the brain is the selective agent and the ABT is the factor determining what survives and doesn't survive over time in all cultures. From epic myths to nursery rhymes to news media to pop music hits, the ABT Framework is present everywhere, leading to the inescapable conclusion that "Narrative Is Everything."

The Narrative Gym

2020-11-11
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Release : 2020-11-11
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Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Narrative Gym by : Randy Olson

Download or read book The Narrative Gym written by Randy Olson. This book was released on 2020-11-11. Available in PDF, EPUB and Kindle. Book excerpt: The Narrative Gym by Dr. Randy Olson presents a new model for messaging and communication. It's a short, practical guide to the ABT Framework (And, But, Therefore) which needs to be on the desk of everyone crafting a message, essay, strategy, novel, campaign, proposal, presentation, screenplay, argument, joke, ballad, report ... pretty much all communication.There is no other book on the ABT Framework. There is no other analytical model for narrative structure like the ABT Framework. This is a new and unique resource. The ABT seems like something from elementary school and at its core is as old as the ancient Greeks, but the formulation only began less than a decade ago.The original insights for this communication model come from Hollywood screenwriting. The importance of the three words (And, But, Therefore) began with legendary screenwriting instructor Frank Daniel of the U.S.C. School of Cinematic Arts who in a 1986 speech first talked of replacing the word "and" with either "but" or "therefore" to strengthen the narrative content of a text. This was propagated by his students, then articulated by the co-creators of the animated series, "South Park," in a 2011 documentary. Randy Olson formulated the ABT Narrative Template ("___ AND ___ BUT ___ THEREFORE ___") in his 2013 TEDMED Talk, and his 2015 book, "Houston, We Have A Narrative." It is at the heart of how humans have communicated for thousands of years. You can see it in the Gettysburg Address, nursery rhymes, argumentation, comic structure, myths, the billion-viewed "Call Me Maybe" song from Carlie Rae Jepsen, the 1600's poem "To His Coy Mistress," blockbuster movies - on and on. It's at the core of everything memorable because it is narrative itself. The bottom line is: You've got something to say AND you know it's important, BUT you're having trouble boiling it down to its powerful and essential core, THEREFORE you need the ABT Framework. "The Narrative Gym is the definitive communications tool for the Information Society." - Michael Strauss, Former head of the Office of Science Quality Review, U.S.D.A.

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