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Author : Randy Olson
Release : 1900
Genre :
Kind : eBook
Book Rating : 090/5 ( reviews)
Book Synopsis Narrative Gym: Introducing the ABT Framework For Messaging and Communication by : Randy Olson
Download or read book Narrative Gym: Introducing the ABT Framework For Messaging and Communication written by Randy Olson. This book was released on 1900. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Randy Olson
Release : 2020-11-11
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Narrative Gym by : Randy Olson
Download or read book The Narrative Gym written by Randy Olson. This book was released on 2020-11-11. Available in PDF, EPUB and Kindle. Book excerpt: The Narrative Gym by Dr. Randy Olson presents a new model for messaging and communication. It's a short, practical guide to the ABT Framework (And, But, Therefore) which needs to be on the desk of everyone crafting a message, essay, strategy, novel, campaign, proposal, presentation, screenplay, argument, joke, ballad, report ... pretty much all communication.There is no other book on the ABT Framework. There is no other analytical model for narrative structure like the ABT Framework. This is a new and unique resource. The ABT seems like something from elementary school and at its core is as old as the ancient Greeks, but the formulation only began less than a decade ago.The original insights for this communication model come from Hollywood screenwriting. The importance of the three words (And, But, Therefore) began with legendary screenwriting instructor Frank Daniel of the U.S.C. School of Cinematic Arts who in a 1986 speech first talked of replacing the word "and" with either "but" or "therefore" to strengthen the narrative content of a text. This was propagated by his students, then articulated by the co-creators of the animated series, "South Park," in a 2011 documentary. Randy Olson formulated the ABT Narrative Template ("___ AND ___ BUT ___ THEREFORE ___") in his 2013 TEDMED Talk, and his 2015 book, "Houston, We Have A Narrative." It is at the heart of how humans have communicated for thousands of years. You can see it in the Gettysburg Address, nursery rhymes, argumentation, comic structure, myths, the billion-viewed "Call Me Maybe" song from Carlie Rae Jepsen, the 1600's poem "To His Coy Mistress," blockbuster movies - on and on. It's at the core of everything memorable because it is narrative itself. The bottom line is: You've got something to say AND you know it's important, BUT you're having trouble boiling it down to its powerful and essential core, THEREFORE you need the ABT Framework. "The Narrative Gym is the definitive communications tool for the Information Society." - Michael Strauss, Former head of the Office of Science Quality Review, U.S.D.A.
Author : Randy Olson
Release : 2019-06-23
Genre :
Kind : eBook
Book Rating : 575/5 ( reviews)
Book Synopsis Narrative Is Everything by : Randy Olson
Download or read book Narrative Is Everything written by Randy Olson. This book was released on 2019-06-23. Available in PDF, EPUB and Kindle. Book excerpt: "Narrative Is Everything" is the culmination of scientist-turned-filmmaker Randy Olson's 40 year journey into Hollywood AND it may seem like just another "joy of storytelling" diatribe, BUT the book plays on two levels, THEREFORE you can take your pick - use it to improve your communication, or allow it to give you a new perspective on cultural evolution. On the practical side, it presents the ABT Framework (And, But, Therefore), showing its power and application in fields as diverse as business, politics, entertainment, science and religion. On the higher, more all-encompassing level, Olson combines his backgrounds in evolutionary biology and communication to propose a detailed mechanism of cultural evolution through what he terms, "narrative selection." He argues that the brain is the selective agent and the ABT is the factor determining what survives and doesn't survive over time in all cultures. From epic myths to nursery rhymes to news media to pop music hits, the ABT Framework is present everywhere, leading to the inescapable conclusion that "Narrative Is Everything."
Author : Chuck Richards
Release : 2004-10-01
Genre : Juvenile Fiction
Kind : eBook
Book Rating : 315/5 ( reviews)
Book Synopsis Jungle Gym Jitters by : Chuck Richards
Download or read book Jungle Gym Jitters written by Chuck Richards. This book was released on 2004-10-01. Available in PDF, EPUB and Kindle. Book excerpt: Jerry's imaginative dad likes to build things, but when the jungle gym that started out fun grows out of control, Jerry's fear of heights--and the zoo animals and mobs of people the gym attracts--give Jerry the jitters.
Author : James Brighton
Release : 2020-10-15
Genre : Health & Fitness
Kind : eBook
Book Rating : 102/5 ( reviews)
Book Synopsis Gym Bodies by : James Brighton
Download or read book Gym Bodies written by James Brighton. This book was released on 2020-10-15. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on empirical research, this fascinating new book explores the embodied experiences of ‘gym goers’ and the fitness cultures that are constructed within gyms and fitness spaces. Gym Bodies offers a personal, interactive, ethnographic account of the multiplicity of contemporary gym practices, spaces and cultures, including bodybuilding, CrossFit and Spinning. It argues that gym bodies are historically constructed, social, sensual, emotional and political; that experience intersects with multiple embodied identities; and that fitness cultures are profoundly important in shaping the body in wider contemporary culture. This is important reading for students, tutors and researchers working in sport and exercise studies, sociology of the body, health studies, leisure, cultural studies, gender and education. It is also a valuable resource for policy makers and practitioners within the fields of sport, leisure, health and education.
