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Don't Be Such a Scientist, Second Edition

2018-04-10 Business & Economics
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Release : 2018-04-10
Genre : Business & Economics
Kind : eBook
Book Rating : 173/5 ( reviews)

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Book Synopsis Don't Be Such a Scientist, Second Edition by : Randy Olson

Download or read book Don't Be Such a Scientist, Second Edition written by Randy Olson. This book was released on 2018-04-10. Available in PDF, EPUB and Kindle. Book excerpt: In Don't Be Such a Scientist, Randy Olson shares lessons of his transformation from tenured professor to Hollywood filmmaker, challenging the science world to toss out its stodgy past in favor of something more dymanic --and ultimately more human. In this second edition, Olson buils upon the radical approach of Don't Be Such a Scientist throught timely updates and new stories. In his signature candid style, Olson weighs in on recent events in the science community, celebrating the rise in grassroots activism while critiquing the scientific establishment. In an age of renewed attack on science, Don't Be Such a Scientist, Second Edition is a provocative guide to making your voice heard.--

Am I Making Myself Clear?

2009-10-30 Biography & Autobiography
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Release : 2009-10-30
Genre : Biography & Autobiography
Kind : eBook
Book Rating : 352/5 ( reviews)

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Book Synopsis Am I Making Myself Clear? by : Cornelia Dean

Download or read book Am I Making Myself Clear? written by Cornelia Dean. This book was released on 2009-10-30. Available in PDF, EPUB and Kindle. Book excerpt: What we don’t know can hurt us—and does so every day. Climate change, health care policy, weapons of mass destruction, an aging infrastructure, stem cell research, endangered species, space exploration—all affect our lives as citizens and human beings in practical and profound ways. But unless we understand the science behind these issues, we cannot make reasonable decisions—and worse, we are susceptible to propaganda cloaked in scientific rhetoric. To convey the facts, this book suggests, scientists must take a more active role in making their work accessible to the media, and thus to the public. In Am I Making Myself Clear? Cornelia Dean, a distinguished science editor and reporter, urges scientists to overcome their institutional reticence and let their voices be heard beyond the forum of scholarly publication. By offering useful hints for improving their interactions with policymakers, the public, and her fellow journalists, Dean aims to change the attitude of scientists who scorn the mass media as an arena where important work is too often misrepresented or hyped. Even more important, she seeks to convince them of the value and urgency of communicating to the public. Am I Making Myself Clear? shows scientists how to speak to the public, handle the media, and describe their work to a lay audience on paper, online, and over the airwaves. It is a book that will improve the tone and content of debate over critical issues and will serve the interests of science and society.

So You Want to be a Scientist?

2009-08-27 Biography & Autobiography
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Release : 2009-08-27
Genre : Biography & Autobiography
Kind : eBook
Book Rating : 543/5 ( reviews)

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Book Synopsis So You Want to be a Scientist? by : Philip A. Schwartzkroin

Download or read book So You Want to be a Scientist? written by Philip A. Schwartzkroin. This book was released on 2009-08-27. Available in PDF, EPUB and Kindle. Book excerpt: "So You Want To Be a Scientist? offers the reader a glimpse into the job of being a research scientist."--Page 4 of cover.

Escape from the Ivory Tower

2010-08-13 Science
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Release : 2010-08-13
Genre : Science
Kind : eBook
Book Rating : 654/5 ( reviews)

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Book Synopsis Escape from the Ivory Tower by : Nancy Baron

Download or read book Escape from the Ivory Tower written by Nancy Baron. This book was released on 2010-08-13. Available in PDF, EPUB and Kindle. Book excerpt: Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.

Houston, We Have a Narrative

2015-09-15 Science
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Release : 2015-09-15
Genre : Science
Kind : eBook
Book Rating : 98X/5 ( reviews)

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Book Synopsis Houston, We Have a Narrative by : Randy Olson

Download or read book Houston, We Have a Narrative written by Randy Olson. This book was released on 2015-09-15. Available in PDF, EPUB and Kindle. Book excerpt: Communicate more effectively about science—by taking a page from Hollywood and improving your storytelling skills. Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.

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