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Getting Multi-Channel Distribution Right

2020-04-14 Business & Economics
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Release : 2020-04-14
Genre : Business & Economics
Kind : eBook
Book Rating : 889/5 ( reviews)

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Book Synopsis Getting Multi-Channel Distribution Right by : Kusum L. Ailawadi

Download or read book Getting Multi-Channel Distribution Right written by Kusum L. Ailawadi. This book was released on 2020-04-14. Available in PDF, EPUB and Kindle. Book excerpt: Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.

Effective Multichannel Distribution Strategy

2012
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Release : 2012
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Effective Multichannel Distribution Strategy by : Monika Käuferle

Download or read book Effective Multichannel Distribution Strategy written by Monika Käuferle. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Metrics

2020-08-23 Business & Economics
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Release : 2020-08-23
Genre : Business & Economics
Kind : eBook
Book Rating : 313/5 ( reviews)

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Book Synopsis Marketing Metrics by : Neil Bendle

Download or read book Marketing Metrics written by Neil Bendle. This book was released on 2020-08-23. Available in PDF, EPUB and Kindle. Book excerpt: Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable.

Key Marketing Metrics

2021-02-12 Business & Economics
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Release : 2021-02-12
Genre : Business & Economics
Kind : eBook
Book Rating : 887/5 ( reviews)

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Book Synopsis Key Marketing Metrics by : Neil Bendle

Download or read book Key Marketing Metrics written by Neil Bendle. This book was released on 2021-02-12. Available in PDF, EPUB and Kindle. Book excerpt: Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit Building models to assist with planning to give you the best tools for decision-making In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.

Mastering Multi-channel Distribution

2000 Insurance companies
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Author :
Release : 2000
Genre : Insurance companies
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Mastering Multi-channel Distribution by : Corporate Executive Board. Insurance Advisory Board

Download or read book Mastering Multi-channel Distribution written by Corporate Executive Board. Insurance Advisory Board. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt:

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