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Getting Multi-Channel Distribution Right

2020-04-14 Business & Economics
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Release : 2020-04-14
Genre : Business & Economics
Kind : eBook
Book Rating : 889/5 ( reviews)

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Book Synopsis Getting Multi-Channel Distribution Right by : Kusum L. Ailawadi

Download or read book Getting Multi-Channel Distribution Right written by Kusum L. Ailawadi. This book was released on 2020-04-14. Available in PDF, EPUB and Kindle. Book excerpt: Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.

Effective Multichannel Distribution Strategy

2012
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Release : 2012
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Effective Multichannel Distribution Strategy by : Monika Käuferle

Download or read book Effective Multichannel Distribution Strategy written by Monika Käuferle. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt:

Multichannel Marketing

2011-05-04 Computers
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Release : 2011-05-04
Genre : Computers
Kind : eBook
Book Rating : 530/5 ( reviews)

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Book Synopsis Multichannel Marketing by : Akin Arikan

Download or read book Multichannel Marketing written by Akin Arikan. This book was released on 2011-05-04. Available in PDF, EPUB and Kindle. Book excerpt: No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

Digital Marketing Excellence

2022-07-22 Business & Economics
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Release : 2022-07-22
Genre : Business & Economics
Kind : eBook
Book Rating : 918/5 ( reviews)

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Book Synopsis Digital Marketing Excellence by : Dave Chaffey

Download or read book Digital Marketing Excellence written by Dave Chaffey. This book was released on 2022-07-22. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

The 17 Key Online Channels Every Business Needs

2014-09-30 Business & Economics
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Release : 2014-09-30
Genre : Business & Economics
Kind : eBook
Book Rating : 67X/5 ( reviews)

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Book Synopsis The 17 Key Online Channels Every Business Needs by : Nikolay Tzonev

Download or read book The 17 Key Online Channels Every Business Needs written by Nikolay Tzonev. This book was released on 2014-09-30. Available in PDF, EPUB and Kindle. Book excerpt: Are you using Online Distribution sites as part of your marketing strategy? Do you know the various types of websites that are available and the pros and cons of each? These pages provide a complete account of the many different approaches to online distribution including websites, social media, blogs, and mobile advertising. Every vital online marketing strategy is presented, with honest evaluations of the advantages and disadvantages of each, so you can take this information and immediately use it in your business. This eBook will help you start or improve the online presence of your business. This short, but thorough overview of online distribution platforms will help you plan and develop a marketing campaign that works.

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