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Getting Multi-Channel Distribution Right

2020-04-14 Business & Economics
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Release : 2020-04-14
Genre : Business & Economics
Kind : eBook
Book Rating : 889/5 ( reviews)

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Book Synopsis Getting Multi-Channel Distribution Right by : Kusum L. Ailawadi

Download or read book Getting Multi-Channel Distribution Right written by Kusum L. Ailawadi. This book was released on 2020-04-14. Available in PDF, EPUB and Kindle. Book excerpt: Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.

Mastering Multi-channel Distribution

2000 Insurance companies
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Release : 2000
Genre : Insurance companies
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Mastering Multi-channel Distribution by : Corporate Executive Board. Insurance Advisory Board

Download or read book Mastering Multi-channel Distribution written by Corporate Executive Board. Insurance Advisory Board. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt:

Mastering Marketing Data Science

2024-04-29 Computers
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Release : 2024-04-29
Genre : Computers
Kind : eBook
Book Rating : 712/5 ( reviews)

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Book Synopsis Mastering Marketing Data Science by : Iain Brown

Download or read book Mastering Marketing Data Science written by Iain Brown. This book was released on 2024-04-29. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.

Multichannel Marketing

2011-05-04 Computers
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Release : 2011-05-04
Genre : Computers
Kind : eBook
Book Rating : 530/5 ( reviews)

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Book Synopsis Multichannel Marketing by : Akin Arikan

Download or read book Multichannel Marketing written by Akin Arikan. This book was released on 2011-05-04. Available in PDF, EPUB and Kindle. Book excerpt: No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

Creative Channels: Unleashing Success as a Content Creator

2024-04-26 Self-Help
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Release : 2024-04-26
Genre : Self-Help
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Creative Channels: Unleashing Success as a Content Creator by : Ariyan Munna

Download or read book Creative Channels: Unleashing Success as a Content Creator written by Ariyan Munna. This book was released on 2024-04-26. Available in PDF, EPUB and Kindle. Book excerpt: Creative Channels: Unleashing Success as a Content Creator is your comprehensive guide to thriving in the dynamic world of content creation. From uncovering your niche and crafting compelling content to mastering multichannel distribution and monetization strategies, this book equips you with the tools and techniques needed to turn your passion into profit. Explore the art of community building, navigate challenges with resilience, and discover the secrets to sustaining long-term success in a rapidly evolving digital landscape. Whether you're a seasoned creator or just starting out, "Creative Channels" offers invaluable insights and practical advice to help you unleash your full potential as a content creator.

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