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Buzzmarketing

2005-07-07 Business & Economics
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Release : 2005-07-07
Genre : Business & Economics
Kind : eBook
Book Rating : 401/5 ( reviews)

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Book Synopsis Buzzmarketing by : Mark Hughes

Download or read book Buzzmarketing written by Mark Hughes. This book was released on 2005-07-07. Available in PDF, EPUB and Kindle. Book excerpt: "There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

Buzz Marketing with Blogs For Dummies

2005-03-11 Business & Economics
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Release : 2005-03-11
Genre : Business & Economics
Kind : eBook
Book Rating : 140/5 ( reviews)

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Book Synopsis Buzz Marketing with Blogs For Dummies by : Susannah Gardner

Download or read book Buzz Marketing with Blogs For Dummies written by Susannah Gardner. This book was released on 2005-03-11. Available in PDF, EPUB and Kindle. Book excerpt: In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

Get the Buzz on Biz!

2000-01-01 Businesspeople
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Release : 2000-01-01
Genre : Businesspeople
Kind : eBook
Book Rating : 161/5 ( reviews)

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Book Synopsis Get the Buzz on Biz! by : David P. Wold

Download or read book Get the Buzz on Biz! written by David P. Wold. This book was released on 2000-01-01. Available in PDF, EPUB and Kindle. Book excerpt:

Busi Buzz (biz-buz)

2006 Business
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Release : 2006
Genre : Business
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Busi Buzz (biz-buz) by : J. Randy Gordon

Download or read book Busi Buzz (biz-buz) written by J. Randy Gordon. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY: sports agent Leigh Steinberg.Using the right buzzwords, catch phrases, euphemisms, short anecdotes, and general business speak can offer you some major social currency in the right circles. This indispensable book (BusiBUZZ) is a "must have" for anyone wanting to get ahead in the business world and for those who want to "stay current."

PR for Anyone

2014-01-01 Business & Economics
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Release : 2014-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 341/5 ( reviews)

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Book Synopsis PR for Anyone by : Christina Daves

Download or read book PR for Anyone written by Christina Daves. This book was released on 2014-01-01. Available in PDF, EPUB and Kindle. Book excerpt: The do-it-yourself guide to getting publicity for your business—without a big budget! Christina Daves, founder of PR for Anyone, knows how to get a business noticed without breaking the bank. In this book, she reveals how she appeared in over fifty media outlets in one year—including The Steve Harvey Show, Dr. Oz, NBC, FOX, CBS, Parenting Magazine, the Washington Post and more. And for other entrepreneurs trying to make an impression on potential customers or clients, she also offers expert advice on how to: * Brand your business so your message is consistent * Get FREE media exposure! * Share your message with journalists in a timely, effective way * Find the right people and places to get results * and much more “Lays out the exact steps you must take to become a media master and secure massive exposure . . . priceless.” —Steve Olsher, New York Times–bestselling author of What’s Your WHAT

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