PR for Anyone

2014-06 Business & Economics

Author : Christina Daves
Release : 2014-06
Genre : Business & Economics
Kind : eBook
Book Rating : 368/5 ( reviews)

GET EBOOK

Book Synopsis PR for Anyone by : Christina Daves

Download or read book PR for Anyone written by Christina Daves. This book was released on 2014-06. Available in PDF, EPUB and Kindle. Book excerpt: DIY-PR At Its Best! Get Noticed! If you don’t have the budget to generate publicity, Christina Daves---founder of PR for Anyone and successful entrepreneur---provides expert advice on how she appeared in over 50 media outlets in one year including: The Steve Harvey Show, Dr. Oz, NBC, FOX, CBS, Parenting Magazine, Washington Post and more. Learn how to brand your business so your message is consistent, get FREE media exposure, share your message with journalists---efficiently and timely, find the media to get results, and so much more!

Pr for People

2009-12-06 Public relations

Author : Patricia Vaccarino
Release : 2009-12-06
Genre : Public relations
Kind : eBook
Book Rating : 234/5 ( reviews)

GET EBOOK

Book Synopsis Pr for People by : Patricia Vaccarino

Download or read book Pr for People written by Patricia Vaccarino. This book was released on 2009-12-06. Available in PDF, EPUB and Kindle. Book excerpt: This carefully thought out and well-crafted PR primer gives people all of the pieces they need to create a solid brand identity that will help them to get hired, develop their careers and increase their business. Now, in order to be seen and heard above the din and to reach the right target audiences, everyone must build a solid brand identity. By following the Ps of PRforPeople, you will increase awareness for who you are and what you do. To promote you, your brand, and your business, you must carefully plan all elements of your promotion, which include the following Ps of PRforPeople: Persona, Positioning, Perception, Platform, Planning, Press, Pitching, Partnering, Performance and Persistence. All of these pieces together help to create a brand identity where the whole is greater than the sum of its parts so that your message about who you are and what you do breaks through the clutter in a way that will help to develop your career and increase your business.

For Immediate Release

2011-10-18 Business & Economics

Author : Ronn Torossian
Release : 2011-10-18
Genre : Business & Economics
Kind : eBook
Book Rating : 276/5 ( reviews)

GET EBOOK

Book Synopsis For Immediate Release by : Ronn Torossian

Download or read book For Immediate Release written by Ronn Torossian. This book was released on 2011-10-18. Available in PDF, EPUB and Kindle. Book excerpt: It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.

Unleashing the Power of PR

2006-06-12 Business & Economics

Author : Mark Weiner
Release : 2006-06-12
Genre : Business & Economics
Kind : eBook
Book Rating : 996/5 ( reviews)

GET EBOOK

Book Synopsis Unleashing the Power of PR by : Mark Weiner

Download or read book Unleashing the Power of PR written by Mark Weiner. This book was released on 2006-06-12. Available in PDF, EPUB and Kindle. Book excerpt: Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

PR Today

2017-09-16 Business & Economics

Author : Trevor Morris
Release : 2017-09-16
Genre : Business & Economics
Kind : eBook
Book Rating : 662/5 ( reviews)

GET EBOOK

Book Synopsis PR Today by : Trevor Morris

Download or read book PR Today written by Trevor Morris. This book was released on 2017-09-16. Available in PDF, EPUB and Kindle. Book excerpt: This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition: - Content has been fully updated throughout to ensure up-to-date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR

Popular eBooks

PR for Anyone

Pr for People

For Immediate Release

Unleashing the Power of PR

PR Today

You may also like...