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Buzzmarketing

2005-07-07 Business & Economics
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Release : 2005-07-07
Genre : Business & Economics
Kind : eBook
Book Rating : 401/5 ( reviews)

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Book Synopsis Buzzmarketing by : Mark Hughes

Download or read book Buzzmarketing written by Mark Hughes. This book was released on 2005-07-07. Available in PDF, EPUB and Kindle. Book excerpt: "There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

Summary: Buzzmarketing

2013-02-15 Business & Economics
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Release : 2013-02-15
Genre : Business & Economics
Kind : eBook
Book Rating : 757/5 ( reviews)

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Book Synopsis Summary: Buzzmarketing by : BusinessNews Publishing,

Download or read book Summary: Buzzmarketing written by BusinessNews Publishing,. This book was released on 2013-02-15. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Mark Hughes' book "Buzzmarketing: Get People to Talk About Your Stuff". This complete summary of the ideas from Mark Hughes' book "Buzzmarketing" explains that there’s just so much background noise and clutter now that traditional advertising isn’t as effective as it once was. In 2004 alone, American companies spent over $235 billion on marketing – more than the entire GDP of Mexico. To add to the problem, technology now makes it easy for consumers to skip commercials and block intrusive ads. It isn’t feasible to market the traditional way anymore. This summary shows that you can generate better results using media attention and word-of-mouth endorsements. Buzzmarketing is all about capturing the attention of consumers and the media by making your brand or your company entertaining, fascinating or newsworthy. Added-value of this summary: • Save time • Understand the key concepts • Increase your knowledge To learn more, read "Buzzmarketing" and discover the key principles that will get more people talking about your company and your products!

Buzzmarketing

2005 Business & Economics
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Author :
Release : 2005
Genre : Business & Economics
Kind : eBook
Book Rating : 923/5 ( reviews)

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Book Synopsis Buzzmarketing by : Mark Hughes

Download or read book Buzzmarketing written by Mark Hughes. This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt: Buzz marketing is the art of attracting attention by any means possible. Written by the man who persuaded the people of Halfway, Oregon to rename their town Half.com, after his company, this book offers a roller coaster ride for anyone who wants to get their products or services noticed.

Buzz Marketing with Blogs For Dummies

2005-03-11 Business & Economics
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Release : 2005-03-11
Genre : Business & Economics
Kind : eBook
Book Rating : 140/5 ( reviews)

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Book Synopsis Buzz Marketing with Blogs For Dummies by : Susannah Gardner

Download or read book Buzz Marketing with Blogs For Dummies written by Susannah Gardner. This book was released on 2005-03-11. Available in PDF, EPUB and Kindle. Book excerpt: In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

Buzz!

2023-08-15
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Release : 2023-08-15
Genre :
Kind : eBook
Book Rating : 453/5 ( reviews)

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Book Synopsis Buzz! by : Polly Letofsky

Download or read book Buzz! written by Polly Letofsky. This book was released on 2023-08-15. Available in PDF, EPUB and Kindle. Book excerpt: Your chances of success are 65% greater if you have a solid book marketing plan. THIS IS YOURS! And now with expanded and updated tools! There are over 1,000 books on book marketing and another 1,000-plus blogs, podcasts, newsletters, and eBooks that help authors pitch their book. Polly Letofsky spent two years thumbing through all of it and eliminated outdated ideas, overblown promises, and practices that weren't worth your dollars. She then cherry picked the best ideas to bring your book directly to your audience. This is now the fourth edition of Buzz: Your Super Sticky Book Marketing Plan, and Letofsky continues to bring the most updated, proven practices to market your book. Here are a few treats you'll get in Buzz! An exercise to pinpoint your target reader 7 tools to get media attention6 options to make book trailers - free, low-cost, and up-leveled! 21-day Countdown to Book Launch 40 reputable places to get book reviews 20 tips for throwing a great live book release party A step-by-step, how-to tutorial for hosting a Zoom book launch5 steps to optimize your Amazon sales page Tips to getting more podcasts 4 tips to market to book clubs Oh BOY! so much more! Buzz 4 is built on a timeline from pre-publication marketing, through your book launch, and right through your book's first year. Throughout Buzz you'll find tips, tools, ideas, and lists, all to make your marketing plan flow smoothly. So pat yourself on the back-you've finished your book. Now grab this book marketing plan and start to create your Buzz!

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