1# Library to Find Best eBook for Read
Author : Pradeep Racherla
Release : 2000
Genre :
Kind : eBook
Book Rating : 953/5 ( reviews)
Book Synopsis Factors Influencing Consumers' Trust Perceptions of Online Product Reviews by : Pradeep Racherla
Download or read book Factors Influencing Consumers' Trust Perceptions of Online Product Reviews written by Pradeep Racherla. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sebastian Hochreiter
Release : 2022-01-11
Genre : Business & Economics
Kind : eBook
Book Rating : 764/5 ( reviews)
Book Synopsis Online review trust factors. Characteristics and person-specific reputation by : Sebastian Hochreiter
Download or read book Online review trust factors. Characteristics and person-specific reputation written by Sebastian Hochreiter. This book was released on 2022-01-11. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, Vienna University of Economics and Business (Institute for Entrepreneurship & Innovation), language: English, abstract: This thesis is about the Online review trust factors and the characteristics and person-specific reputation. Especially abou the question, "Which factors make online reviews trustworthy?" Online reviews are more and more used by consumers trying to make an informed decision whether to buy a product or service. Trust plays a central moderating role in this decision-making process. However, specific factors that lead to the emergence of trust have not been identified and subsumed among scholars. This thesis aims to fill this gap by addressing empirically proven conceptualizations of trust factors and evaluating them within an online setting and demonstrating these factors by descriptive visual aids. The results show that consumers essentially use review characteristics and person-specific factors to assess trustworthiness. The review length, its writing style, real pictures, and the review’s extremity primarily influence trustworthiness. The number of submissions of a reviewer, certain review patterns, virtual badges, real profile pictures, and real names with contact information secondarily influence trustworthiness. If a review is perceived as untrustworthy, it gets discounted by consumers.
Author : Muhammad Rabiul Hasan
Release : 2012
Genre : Consumer confidence
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Investigating the Factors Influencing Consumer Trust in Electronic Commerce by : Muhammad Rabiul Hasan
Download or read book Investigating the Factors Influencing Consumer Trust in Electronic Commerce written by Muhammad Rabiul Hasan. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: Purchasing online is no more considered as new issue since 1990s. With the rapid growth of Information and Communication Technology (ICT), internet became a common platform for users to accomplish many tasks in a convenience way. Purchasing goods and services online is one of those activities that we accomplish over the internet. However, with the popularity of internet, still many online users (perceived consumers) do not purchase things online. Based on the existing literature, one of the main reasons found is the lack of consumer trust in online vendors. Therefore, this study focused on investigating the factors influencing consumer trust in e-commerce environment. The main objective of this research was to examine whether the perceived factors are influential towards consumer trust in e-commerce. The study involved a quantitative method for data collection and analysis. Out of 300 sets of questionnaire, 253 were useful for analysis and interpretation. The findings revealed that all the factors have positive and significant relationship to consumer trust in e-commerce. Discussions involved 360° view on the influential factors and their significance in e-commerce environment. Finally, future implications indicate a need of further study to understand wide range of perceived factors that could contribute towards the growth of participation in online purchasing.
Author : Carl J. Clare
Release : 2012
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Understanding the Factors that Influence the Effectiveness of Online Customer Reviews by : Carl J. Clare
Download or read book Understanding the Factors that Influence the Effectiveness of Online Customer Reviews written by Carl J. Clare. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: Defined as peer-generated product evaluations posted on company or third party websites (Mudambi & Schuff, 2010), online customer reviews are increasingly available for a wide range of products or services. Existing research on the factors that influence the effectiveness of online customer reviews has been implemented from a quantitative perspective, using experimentation and survey based methods to collect data, or analysing secondary data sets such as groups of online customer reviews from retailers such as Amazon. Whilst these studies were able to measure the impact of preselected determinants on concepts such as review helpfulness or review credibility they lacked qualitative in depth understanding, and fail to address key questions directly. This thesis marks a departure from existing studies that seek to understand the factors influencing the effectiveness of online customer reviews in that a qualitative approach was adopted to study a topic what has been previously studied from a quantitative perspective. It contributes to existing theory by providing a more in depth understanding of these factors, based on the testimonies of a sample made up of consumers that used online customer reviews on a regular basis. Sixteen interviews were conducted from a sample of twelve participants over two phases. In the pilot phase, participants discussed their experiences of using online customer reviews to assist with purchasing decisions, although the participant's responses were subject to the limitations of human memory. For the second phase, participants were given access to a PC and asked to locate online customer reviews related to an imminent purchasing decision. These reviews were then used as a stimulus for discussing the qualities of reviews that were seen as helpful and credible. The findings illustrated how many different factors across three categories (personal factors, environmental factors and message characteristics consisting of informational and normative determinants) enhanced or limited the effectiveness of online customer reviews, contributing to theory relating to the factors influencing review consultation and factors influencing perceptions of review helpfulness and review credibility. The findings also provide marketing managers and platform providers with detailed information that could be used to improve platforms, so that they can better facilitate the generation of reviews that are considered as helpful and credible by consumers that use them.
Author : ZHANG Haibin
Release : 2018-11-01
Genre : Business & Economics
Kind : eBook
Book Rating : 727/5 ( reviews)
Book Synopsis The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing by : ZHANG Haibin
Download or read book The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing written by ZHANG Haibin. This book was released on 2018-11-01. Available in PDF, EPUB and Kindle. Book excerpt: This book will address the gaps of current studies: (1) Existing study conclusions around eWOM and consumer behaviors are not perfect. At present, many studies emphasize the positive effect of eWOM on consumer behaviors, but there are still many different views around the influencing mechanism; there is, in particular, a lack of study on the influencing mechanisms in different cultures; partly the result of different product types and customer groups. This study uses personal consumer electronics as its subject: specifically, the tablet computer. In this way, the study will enable comparability in the assessment of eWOM in different countries and the potential differences in the customers in the two countries. In addition, this study also discusses the overall trend of WOM communication among customers and compares its impact on both countries. (2) Insufficient research on the impact of Internet multi-media WOM marketing. This study believes that the content of online reviews is not the only standard that influences customers' choices. The manner and methods of information delivery and presentation also shape customers’ opinions. This study explores the means of giving an opinion about a personal electronic product and their diversity and influence on different customers in a diversified information context. (3) Insufficient research on consumer trust. Albeit key to successful marketing, consumer trust has not been sufficiently studied for its role in online marketing. Consumer trust consists of different dimensions. Some recognition at various sub-levels of a product helps establish a consumer’s trust in the product’s online reputation. This study analyzes the relationship between eWOM marketing and consumer trust at each sub-level. It further explores the two dimensions of trust, namely, competence-based trust and integrity-based trust, and their effects on purchase intention and WOM communication.
