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The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing (Second Version)

2022-12-01 Antiques & Collectibles
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Release : 2022-12-01
Genre : Antiques & Collectibles
Kind : eBook
Book Rating : 186/5 ( reviews)

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Book Synopsis The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing (Second Version) by : Haibin ZHANG

Download or read book The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing (Second Version) written by Haibin ZHANG. This book was released on 2022-12-01. Available in PDF, EPUB and Kindle. Book excerpt: 该研究揭示了几个发现：首先，多媒体表达在中国和日本都是网络口碑的重要因素，尤其是在日本消费者中。其次，日本消费者在打算购买时更喜欢传播口碑信息。第三，有用性会影响中国的传播意图，尽管日本似乎并非如此。第四，有用性和信任可以相互增强。最后，提高购买意愿的最佳解决方案可能不是同时增加能力信任和正直信任。

The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing

2018-11-01 Business & Economics
Download The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing PDF Online Free

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Release : 2018-11-01
Genre : Business & Economics
Kind : eBook
Book Rating : 727/5 ( reviews)

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Book Synopsis The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing by : ZHANG Haibin

Download or read book The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing written by ZHANG Haibin. This book was released on 2018-11-01. Available in PDF, EPUB and Kindle. Book excerpt: This book will address the gaps of current studies: (1) Existing study conclusions around eWOM and consumer behaviors are not perfect. At present, many studies emphasize the positive effect of eWOM on consumer behaviors, but there are still many different views around the influencing mechanism; there is, in particular, a lack of study on the influencing mechanisms in different cultures; partly the result of different product types and customer groups. This study uses personal consumer electronics as its subject: specifically, the tablet computer. In this way, the study will enable comparability in the assessment of eWOM in different countries and the potential differences in the customers in the two countries. In addition, this study also discusses the overall trend of WOM communication among customers and compares its impact on both countries. (2) Insufficient research on the impact of Internet multi-media WOM marketing. This study believes that the content of online reviews is not the only standard that influences customers' choices. The manner and methods of information delivery and presentation also shape customers’ opinions. This study explores the means of giving an opinion about a personal electronic product and their diversity and influence on different customers in a diversified information context. (3) Insufficient research on consumer trust. Albeit key to successful marketing, consumer trust has not been sufficiently studied for its role in online marketing. Consumer trust consists of different dimensions. Some recognition at various sub-levels of a product helps establish a consumer’s trust in the product’s online reputation. This study analyzes the relationship between eWOM marketing and consumer trust at each sub-level. It further explores the two dimensions of trust, namely, competence-based trust and integrity-based trust, and their effects on purchase intention and WOM communication.

The Influence Mechanism of Internet Word-Of-Mouth on Consumer Behavior: a Contrastive Study Between Japan and China on Tablet Marketing

2018-11
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Release : 2018-11
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Kind : eBook
Book Rating : 714/5 ( reviews)

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Book Synopsis The Influence Mechanism of Internet Word-Of-Mouth on Consumer Behavior: a Contrastive Study Between Japan and China on Tablet Marketing by : Haibin Zhang

Download or read book The Influence Mechanism of Internet Word-Of-Mouth on Consumer Behavior: a Contrastive Study Between Japan and China on Tablet Marketing written by Haibin Zhang. This book was released on 2018-11. Available in PDF, EPUB and Kindle. Book excerpt:

Word of Mouth and Social Media

2016-12-19 Business & Economics
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Release : 2016-12-19
Genre : Business & Economics
Kind : eBook
Book Rating : 976/5 ( reviews)

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Book Synopsis Word of Mouth and Social Media by : Allan J. Kimmel

Download or read book Word of Mouth and Social Media written by Allan J. Kimmel. This book was released on 2016-12-19. Available in PDF, EPUB and Kindle. Book excerpt: This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have engaged in conversations, its transmission is no longer limited to face-to-face interactions over the clothesline and across backyard fences. Today, the dissemination of WOM through online channels such as Facebook, Twitter, LinkedIn, YouTube channels, blogs, and consumer forums has significantly altered the alacrity by which product and service messages are spread across a dramatically expanded consumer audience. As marketing practitioners have come to recognize the power of online WOM in terms of its impact on consumer beliefs, attitudes, and purchasing behavior, effective strategies for leveraging the consumer conversation require greater insight and understanding of WOM and social media. Towards that end, this book offers ground-breaking research from an impressive array of internationally renowned marketing researchers on the nature and dynamics of WOM transmitted through social media channels, advancing our understanding of consumer influence, which to date has largely focused on offline WOM. Among the topical issues covered are best practices for marketing practitioners, the conversational nature of online WOM, the dynamic interplay between online and offline WOM, WOM measurement and monitoring, and cross-cultural influences on WOM. This book was originally published as a special issue of the Journal of Marketing Communications.

Word of Mouth and Its Impact on Marketing

2013-11-11 Business & Economics
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Release : 2013-11-11
Genre : Business & Economics
Kind : eBook
Book Rating : 735/5 ( reviews)

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Book Synopsis Word of Mouth and Its Impact on Marketing by : Fatima Naz

Download or read book Word of Mouth and Its Impact on Marketing written by Fatima Naz. This book was released on 2013-11-11. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 17, , course: business, language: English, abstract: In view of growing of the internet users for e-commerce and taking into account the emergent impact of word of mouth phenomenon this research have different aims. The aims of this study was built following dissimilar discussion with teachers and colleagues enlightening that word of mouth information for online purchasing do not have the same effect for everybody. Then they were born following dissimilar researchers together with what was already done in previous researches and what was completed. As a result different aims were drawn; the initial aim of this research is to study the attention of the customers in word of mouth to power their online purchasing activities. The next aim is to analyze the people influenced by interest of word of mouth. The following aim is to examine the marketing behavior bearing in mind the internet progress and word of mouth, their consideration for word of mouth marketing. In the form of research questions the aims of study are: How community utilizes and multiplies word of mouth information about online purchasing experience? How communities perceive word of mouth marketing? How marketers take word of mouth phenomenon and how they handle it?

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