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Eye Tracking in Tourism

2020-10-01 Business & Economics
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Release : 2020-10-01
Genre : Business & Economics
Kind : eBook
Book Rating : 097/5 ( reviews)

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Book Synopsis Eye Tracking in Tourism by : Mattia Rainoldi

Download or read book Eye Tracking in Tourism written by Mattia Rainoldi. This book was released on 2020-10-01. Available in PDF, EPUB and Kindle. Book excerpt: Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research. Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.

Current Trends in Eye Tracking Research

2013-12-11 Education
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Release : 2013-12-11
Genre : Education
Kind : eBook
Book Rating : 685/5 ( reviews)

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Book Synopsis Current Trends in Eye Tracking Research by : Mike Horsley

Download or read book Current Trends in Eye Tracking Research written by Mike Horsley. This book was released on 2013-12-11. Available in PDF, EPUB and Kindle. Book excerpt: Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary field of eye tracking research, this volume ranges across a wide spectrum of research applications, with four sections covering the plethora of practical uses to which our expanding knowledge can be put. They offer abundant evidence that eye tracking research and its methodologies offer new ways of collecting data, framing research questions, and thinking about how we view our world. As a result, we are discovering more about how the visual system works, as well as how it interacts with attention, cognition, and behaviour. Current Trends in Eye Tracking Research presents the work of more than 50 researchers and academics, showcasing groundbreaking studies and innovative ways of applying eye tracking technologies to interesting research problems. The book covers the current output of a number of pioneering research laboratories, detailing their work on eye tracking and the visual system, alignment and EEG data, marketing and social applications, and eye tracking in education. Featuring creative uses of existing technology as well as inventive implementation of new technology in a range of research contexts and disciplines, this new publication is compelling proof of the growing importance of this exciting and fast-moving area of scientific endeavor.

Tourism and Visual Culture Methods and cases

2010 Business & Economics
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Release : 2010
Genre : Business & Economics
Kind : eBook
Book Rating : 124/5 ( reviews)

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Book Synopsis Tourism and Visual Culture Methods and cases by : Peter M. Burns

Download or read book Tourism and Visual Culture Methods and cases written by Peter M. Burns. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt: The study of tourism as a complex social phenomenon, beyond simply business, is increasing in importance. Providing an examination of perceptions of culture and society in tourism destinations through the tourist's eyes, this book discusses how destinations were, and are, created and perceived through the 'lens' of the tourist's gaze.

Chapter Using eye-tracking to evaluate the viewing behavior on tourist landscapes

2021
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Release : 2021
Genre :
Kind : eBook
Book Rating : 048/5 ( reviews)

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Book Synopsis Chapter Using eye-tracking to evaluate the viewing behavior on tourist landscapes by : Gianpaolo Zammarchi

Download or read book Chapter Using eye-tracking to evaluate the viewing behavior on tourist landscapes written by Gianpaolo Zammarchi. This book was released on 2021. Available in PDF, EPUB and Kindle. Book excerpt: Every tourist website employs images to attract potential tourists. In particular, destination tourism websites use environmental images, such as landscapes, to attract the attention of tourists and to address their purchase choice. Nowadays the effectiveness of these tools has been enhanced by the use of eye-tracking technology. That allows measuring the exact eye position during the visualization of images, texts, or other visual stimuli. Consequently, eye-tracking data can be processed to obtain quantitative measures of viewing behavior that can be analyzed for several purposes in many fields such as to cluster consumers, to improve the effectiveness of a website and for neuroscience studies. This work is aimed to use eye-tracking technology to investigate user behavior according to different types of images (e.g. natural landscapes, city landscapes). Specifically, we compare different statistical descriptive tools with supervised and unsupervised models. Furthermore, we discuss the effectiveness of their results and their capacity to provide satisfactory and interpretable solutions that can be used by decision-makers.

Advances in Tourism, Technology and Smart Systems

2020 Electronic books
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Release : 2020
Genre : Electronic books
Kind : eBook
Book Rating : 259/5 ( reviews)

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Book Synopsis Advances in Tourism, Technology and Smart Systems by :

Download or read book Advances in Tourism, Technology and Smart Systems written by . This book was released on 2020. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2019), held at the Universidad Abierta Interamericana, in Buenos Aires, Argentina, from 5th to 7th December 2019. It covers the areas technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

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