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Chapter Using eye-tracking to evaluate the viewing behavior on tourist landscapes

2021
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Release : 2021
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Book Rating : 048/5 ( reviews)

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Book Synopsis Chapter Using eye-tracking to evaluate the viewing behavior on tourist landscapes by : Gianpaolo Zammarchi

Download or read book Chapter Using eye-tracking to evaluate the viewing behavior on tourist landscapes written by Gianpaolo Zammarchi. This book was released on 2021. Available in PDF, EPUB and Kindle. Book excerpt: Every tourist website employs images to attract potential tourists. In particular, destination tourism websites use environmental images, such as landscapes, to attract the attention of tourists and to address their purchase choice. Nowadays the effectiveness of these tools has been enhanced by the use of eye-tracking technology. That allows measuring the exact eye position during the visualization of images, texts, or other visual stimuli. Consequently, eye-tracking data can be processed to obtain quantitative measures of viewing behavior that can be analyzed for several purposes in many fields such as to cluster consumers, to improve the effectiveness of a website and for neuroscience studies. This work is aimed to use eye-tracking technology to investigate user behavior according to different types of images (e.g. natural landscapes, city landscapes). Specifically, we compare different statistical descriptive tools with supervised and unsupervised models. Furthermore, we discuss the effectiveness of their results and their capacity to provide satisfactory and interpretable solutions that can be used by decision-makers.

Eye Tracking in Tourism

2020-10-01 Business & Economics
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Release : 2020-10-01
Genre : Business & Economics
Kind : eBook
Book Rating : 097/5 ( reviews)

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Book Synopsis Eye Tracking in Tourism by : Mattia Rainoldi

Download or read book Eye Tracking in Tourism written by Mattia Rainoldi. This book was released on 2020-10-01. Available in PDF, EPUB and Kindle. Book excerpt: Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research. Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.

The Bloomsbury Handbook of Linguistic Landscapes

2024-06-29 Language Arts & Disciplines
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Release : 2024-06-29
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 531/5 ( reviews)

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Book Synopsis The Bloomsbury Handbook of Linguistic Landscapes by : Robert Blackwood

Download or read book The Bloomsbury Handbook of Linguistic Landscapes written by Robert Blackwood. This book was released on 2024-06-29. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a detailed examination of the origins, evolutions, and state-of-the-art of linguistic landscape research, The Bloomsbury Handbook of Linguistic Landscapes is a comprehensive guide to the burgeoning field of linguistic landscapes and the study of meaning and interpretation in public spaces and settings. Providing a thorough synopsis of the theories, methodologies, and objects of study which inflect linguistic landscape research across the world, this book is the ideal companion for both new and experienced readers interested in the processes of communication in public spaces across diverse settings and from a broad range of perspectives. Through a wide selection of case studies and original research, the handbook highlights the global reach of linguistic landscape theories and practices. Scrutinising an array of qualitative, quantitative, and mixed methodological approaches for analysing a wide spectrum of meaning-making phenomena, it investigates semiosis in contexts ranging from graffiti and street signs to tattoos and literature, visible across a variety of sites, including city centres, rural settings, schools, protest marches, museums, war-torn landscapes, and the internet.

Handbook of Research on Urban-Rural Synergy Development Through Housing, Landscape, and Tourism

2019-11-29 Architecture
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Release : 2019-11-29
Genre : Architecture
Kind : eBook
Book Rating : 347/5 ( reviews)

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Book Synopsis Handbook of Research on Urban-Rural Synergy Development Through Housing, Landscape, and Tourism by : Krsti?-Furundži?, Aleksandra

Download or read book Handbook of Research on Urban-Rural Synergy Development Through Housing, Landscape, and Tourism written by Krsti?-Furundži?, Aleksandra. This book was released on 2019-11-29. Available in PDF, EPUB and Kindle. Book excerpt: As cities continue to grow with advancing technologies, the spatial and temporal gaps between rural and urban areas are shrinking, thereby requiring the sectors to interact with each other. While the prospect is to develop each area without hampering the newfound synergy between them, there are still many barriers and concerns that hinder this inevitable urban-rural relationship. The Handbook of Research on Urban-Rural Synergy Development Through Housing, Landscape, and Tourism is a pivotal reference source that focuses on the applications and challenges of creating cooperation between urban and rural areas along various fields. While highlighting topics including suburbanization, weekend-residence zones, and homeostasis, this publication is ideally designed for architects, sector managers, region developers, urban planners, urban developers, construction managers, urban studies professionals, academicians, researchers, and students seeking current research on lessening the urban-rural gap in both global and local contexts.

Cognitive Psychology and Tourism

2024-06-24 Business & Economics
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Release : 2024-06-24
Genre : Business & Economics
Kind : eBook
Book Rating : 798/5 ( reviews)

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Book Synopsis Cognitive Psychology and Tourism by : Noel Scott

Download or read book Cognitive Psychology and Tourism written by Noel Scott. This book was released on 2024-06-24. Available in PDF, EPUB and Kindle. Book excerpt: Compiled from 10 years of research, with chapters contributed by experts in the field, we demonstrate how tourism will benefit from applying a new paradigm found in mainstream psychology, termed here the ‘Cognitive Wave’.

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