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Dictionary of Advertising and Marketing Concepts

2016-07-01 Language Arts & Disciplines
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Release : 2016-07-01
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 517/5 ( reviews)

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Book Synopsis Dictionary of Advertising and Marketing Concepts by : Arthur Asa Berger

Download or read book Dictionary of Advertising and Marketing Concepts written by Arthur Asa Berger. This book was released on 2016-07-01. Available in PDF, EPUB and Kindle. Book excerpt: From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

The Marketing Glossary

2002 Business & Economics
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Release : 2002
Genre : Business & Economics
Kind : eBook
Book Rating : 400/5 ( reviews)

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Book Synopsis The Marketing Glossary by : Mark N. Clemente

Download or read book The Marketing Glossary written by Mark N. Clemente. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt: Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com

Dictionary of Advertising and Marketing Concepts

2016-07 Business & Economics
Download Dictionary of Advertising and Marketing Concepts PDF Online Free

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Release : 2016-07
Genre : Business & Economics
Kind : eBook
Book Rating : 525/5 ( reviews)

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Book Synopsis Dictionary of Advertising and Marketing Concepts by : Arthur Asa Berger

Download or read book Dictionary of Advertising and Marketing Concepts written by Arthur Asa Berger. This book was released on 2016-07. Available in PDF, EPUB and Kindle. Book excerpt: In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.

A Dictionary of Marketing

2011-03-24 Business & Economics
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Release : 2011-03-24
Genre : Business & Economics
Kind : eBook
Book Rating : 230/5 ( reviews)

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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Download or read book A Dictionary of Marketing written by Charles Doyle. This book was released on 2011-03-24. Available in PDF, EPUB and Kindle. Book excerpt: Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.

Macmillan Dictionary of Marketing and Advertising

1985-06-18 Business & Economics
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Release : 1985-06-18
Genre : Business & Economics
Kind : eBook
Book Rating : 321/5 ( reviews)

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Book Synopsis Macmillan Dictionary of Marketing and Advertising by : Michael J. Baker

Download or read book Macmillan Dictionary of Marketing and Advertising written by Michael J. Baker. This book was released on 1985-06-18. Available in PDF, EPUB and Kindle. Book excerpt:

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