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A Dictionary of Marketing

2011-03-24 Business & Economics
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Release : 2011-03-24
Genre : Business & Economics
Kind : eBook
Book Rating : 230/5 ( reviews)

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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Download or read book A Dictionary of Marketing written by Charles Doyle. This book was released on 2011-03-24. Available in PDF, EPUB and Kindle. Book excerpt: Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.

Dictionary of Marketing Communications

2004 Business & Economics
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Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : 716/5 ( reviews)

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Book Synopsis Dictionary of Marketing Communications by : Norman A. P. Govoni

Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

The CIM Marketing Dictionary

2012-11-12 Business & Economics
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Release : 2012-11-12
Genre : Business & Economics
Kind : eBook
Book Rating : 349/5 ( reviews)

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Book Synopsis The CIM Marketing Dictionary by : Norman Hart

Download or read book The CIM Marketing Dictionary written by Norman Hart. This book was released on 2012-11-12. Available in PDF, EPUB and Kindle. Book excerpt: The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.

Dictionary of Advertising and Marketing Concepts

2013-08-31 Business & Economics
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Release : 2013-08-31
Genre : Business & Economics
Kind : eBook
Book Rating : 520/5 ( reviews)

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Book Synopsis Dictionary of Advertising and Marketing Concepts by : Arthur Asa Berger

Download or read book Dictionary of Advertising and Marketing Concepts written by Arthur Asa Berger. This book was released on 2013-08-31. Available in PDF, EPUB and Kindle. Book excerpt: From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

A Dictionary of Business and Management

2009-01-01 Business & Economics
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Release : 2009-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 722/5 ( reviews)

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Book Synopsis A Dictionary of Business and Management by : Jonathan Law

Download or read book A Dictionary of Business and Management written by Jonathan Law. This book was released on 2009-01-01. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging and authoritative dictionary contains 7,000 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. Written by a team of experts, it features the very latest terminology, for example, the recent vocabulary associated with structured finance and the associated subprime lending crisis, including collaterized debt obligation and special purpose vehicle. The new edition of this established bestseller dispels modern financial and management jargon, defining entries in a clear, concise, and accessible manner. It contains US business terms, general management concepts (e.g. competence, knowledge management), named theories (e.g. Tannenbaum and Schmidt, Blake and Mouton) as well as expanded coverage of the contemporary theory of the firm and human resources. New terms are included from the fast-moving areas of current affairs (e.g. MiFID), Internet business and information technology and there is full coverage of the new Companies Act. With recommended web links for many entries, accessible and kept up to date via the Dictionary of Business and Management companion website, this edition is more informative than ever. This A-Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.

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