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Macmillan Dictionary of Marketing & Advertising

1984 Business & Economics
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Release : 1984
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Macmillan Dictionary of Marketing & Advertising by : Michael J. Baker

Download or read book Macmillan Dictionary of Marketing & Advertising written by Michael J. Baker. This book was released on 1984. Available in PDF, EPUB and Kindle. Book excerpt: Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR

MacMillan Dictionary of Marketing and Advertising

2013-12-31
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Release : 2013-12-31
Genre :
Kind : eBook
Book Rating : 668/5 ( reviews)

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Book Synopsis MacMillan Dictionary of Marketing and Advertising by : Heather J McGregor

Download or read book MacMillan Dictionary of Marketing and Advertising written by Heather J McGregor. This book was released on 2013-12-31. Available in PDF, EPUB and Kindle. Book excerpt:

Macmillan Dictionary of Marketing and Advertising

1998 Advertising
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Release : 1998
Genre : Advertising
Kind : eBook
Book Rating : 666/5 ( reviews)

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Book Synopsis Macmillan Dictionary of Marketing and Advertising by : Michael John Baker

Download or read book Macmillan Dictionary of Marketing and Advertising written by Michael John Baker. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt:

Dictionary of Marketing & Advertising

1990 Business & Economics
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Release : 1990
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Dictionary of Marketing & Advertising by : Michael J. Baker

Download or read book Dictionary of Marketing & Advertising written by Michael J. Baker. This book was released on 1990. Available in PDF, EPUB and Kindle. Book excerpt:

Dictionary of Marketing Communications

2004 Business & Economics
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Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : 716/5 ( reviews)

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Book Synopsis Dictionary of Marketing Communications by : Norman A. P. Govoni

Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

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