1# Library to Find Best eBook for Read
Author :
Release : 2024
Genre :
Kind : eBook
Book Rating : 353/5 ( reviews)
Book Synopsis DECODING TOURIST BEHAVIOR IN THE DIGITAL ERA by :
Download or read book DECODING TOURIST BEHAVIOR IN THE DIGITAL ERA written by . This book was released on 2024. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Azman, Norhidayah
Release : 2024-10-03
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing by : Azman, Norhidayah
Download or read book Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing written by Azman, Norhidayah. This book was released on 2024-10-03. Available in PDF, EPUB and Kindle. Book excerpt: In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.
Author : Alfonso Pellegrino
Release :
Genre :
Kind : eBook
Book Rating : 541/5 ( reviews)
Book Synopsis Decoding Digital Consumer Behavior by : Alfonso Pellegrino
Download or read book Decoding Digital Consumer Behavior written by Alfonso Pellegrino. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:
Author : Narendra Kumar (Lecturer in travel and tourism)
Release : 2022-09
Genre : Tourism
Kind : eBook
Book Rating : 252/5 ( reviews)
Book Synopsis Tourist Behavior by : Narendra Kumar (Lecturer in travel and tourism)
Download or read book Tourist Behavior written by Narendra Kumar (Lecturer in travel and tourism). This book was released on 2022-09. Available in PDF, EPUB and Kindle. Book excerpt: "This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists. The book's authors believe that studying tourist behavior-what tourists do, what their preferences are, etc.-provides helpful information for designing new tourism products, for policymaking, and for developing effective tourism marketing strategies. With chapters from tourism professionals from around the world, the volume presents research work, new perspectives, and case studies of tourist behavior from the different cultural and geographical backgrounds. Topics in Tourist Behavior: Past, Present, and Future address relationship management at certain tourist destinations, such as spas and museums; the creation and sustainability of tourism luxury brands; the continuing growing influence of social media and digital technology on tourist choices; gauging tourists' motivation, satisfaction, and return-trip intentions; the role of tourism activities on destination choice; perspectives and case studies on heritage tourism, and more. The book also includes a chapter on how virtual reality, streaming, and livestreaming during the COVID pandemic affected tourism and makes predictions for tourist behavior in the post-COVID-19 era. This book will be a handy source for understanding tourist behaviors and patterns, and scholars and researchers will find it helpful in their research. Business managers, as well, will find the information valuable in designing their marketing and promotional strategies. Policymakers, too, will benefit from the trends shown in the book to develop future tourist destination plans. Overall, this book provides new insight into tourist behavior from the past to help understand the present and predict the future"--
Author : Alain Decrop
Release : 2020-12
Genre :
Kind : eBook
Book Rating : 765/5 ( reviews)
Book Synopsis Sustainable and Collaborative Tourism in a Digital World by : Alain Decrop
Download or read book Sustainable and Collaborative Tourism in a Digital World written by Alain Decrop. This book was released on 2020-12. Available in PDF, EPUB and Kindle. Book excerpt: This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019. With contributions from internationally regarded academic experts, this edited collection addresses two major challenges for the tourism industry. Firstly, the criticism that tourism marketing is exploitative and fuels hedonistic consumerism. This volume seeks to illustrate that marketing skills and techniques can also be used for the good purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to transform tourist unsustainable behaviours. The contributions in this volume present theories, methods and results for enhancing such techniques for more sustainable marketing.Secondly, the challenge of new and growing collaborative business models, with champions as Airbnb or Uber, that are often presented as more sustainable than traditional ones, as they empower ordinary people and promote the shared use of resources. This volume explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence.Sustainable and Collaborative Tourism in a Digital World offers discussion and insights from some of the world experts in the area as to how tourism marketing can evolve and advance to rise-up to these new challenges and opportunities.Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.
