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DECODING TOURIST BEHAVIOR IN THE DIGITAL ERA

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Release : 2024
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Kind : eBook
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Book Synopsis DECODING TOURIST BEHAVIOR IN THE DIGITAL ERA by :

Download or read book DECODING TOURIST BEHAVIOR IN THE DIGITAL ERA written by . This book was released on 2024. Available in PDF, EPUB and Kindle. Book excerpt:

Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing

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Release : 2024-10-03
Genre : Business & Economics
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Book Synopsis Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing by : Azman, Norhidayah

Download or read book Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing written by Azman, Norhidayah. This book was released on 2024-10-03. Available in PDF, EPUB and Kindle. Book excerpt: In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.

Decoding Digital Consumer Behavior

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Kind : eBook
Book Rating : 541/5 ( reviews)

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Book Synopsis Decoding Digital Consumer Behavior by : Alfonso Pellegrino

Download or read book Decoding Digital Consumer Behavior written by Alfonso Pellegrino. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:

DESIGN-DECODED 2021

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Release : 2022-03-25
Genre : Social Science
Kind : eBook
Book Rating : 454/5 ( reviews)

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Book Synopsis DESIGN-DECODED 2021 by : Juaini Jamaludin

Download or read book DESIGN-DECODED 2021 written by Juaini Jamaludin. This book was released on 2022-03-25. Available in PDF, EPUB and Kindle. Book excerpt: It is a pleasure to welcome you to the proceedings of the 2nd International Conference on Design Industries and Creative Culture (Design Decoded 2021) which has been organised by the College of Creative Arts (previously renown as Faculty of Art & Design), Universiti Teknologi MARA, Kedah Branch. Design Decoded 2021 analysed and discussed how art, design and education may have an influence, create a societal difference, and contribute to the economy, as well as how we think, live, work and learn. The main topic of this proceeding was “Decrypt Your Visual Creativity” which consisted of 65 articles about design thinking, interior design, art and design management, industrial design, education in design creativity and innovation, sustainable art and design, visual communication, new media, graphic and digital media, visual culture, design practice, art history, art and creative community, and methodology in design creativity. We are truly thanking you to our four keynote speakers Emeritus Prof. Dr. T.W. Allan Whitfield, Prof. Dr. Khairul Aidil Azlin Abdul Rahman, Dr. Nurul ‘Ayn Ahmad Sayuti and Mr. Firdaus Khalid for their constant support and guidance. Finally, we would like to express our heartfelt gratitude to all colleagues in the steering and organising committee for their cooperation in administering and organising the conference, as well as reviewers for their intellectual effort and dedication to reviewing papers.

Tourism Innovation in the Digital Era

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Release : 2023-10-23
Genre : Business & Economics
Kind : eBook
Book Rating : 668/5 ( reviews)

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Book Synopsis Tourism Innovation in the Digital Era by : Marco Valeri

Download or read book Tourism Innovation in the Digital Era written by Marco Valeri. This book was released on 2023-10-23. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

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