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Tourist Behavior

2018-04-18 Business & Economics
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Release : 2018-04-18
Genre : Business & Economics
Kind : eBook
Book Rating : 532/5 ( reviews)

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Book Synopsis Tourist Behavior by : Metin Kozak

Download or read book Tourist Behavior written by Metin Kozak. This book was released on 2018-04-18. Available in PDF, EPUB and Kindle. Book excerpt: This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility. Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.

The Social Psychology of Tourist Behaviour

2013-10-22 Travel
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Release : 2013-10-22
Genre : Travel
Kind : eBook
Book Rating : 677/5 ( reviews)

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Book Synopsis The Social Psychology of Tourist Behaviour by : Philip L. Pearce

Download or read book The Social Psychology of Tourist Behaviour written by Philip L. Pearce. This book was released on 2013-10-22. Available in PDF, EPUB and Kindle. Book excerpt: The Social Psychology of Tourist Behaviour is a seven-chapter book that describes tourists, tourism, and tourist psychology. The book particularly explores economic, geographical, anthropological, and sociological studies of tourism. Subsequent chapters look into the social role of tourist; an approach to tourist motivation; social contact between tourists and hosts; and environmental settings of tourist behavior. The book will be useful for advanced undergraduates, graduate students and relevant practitioners, and in some cases for a rather broader public in the field of social psychology.

Handbook of Tourist Behavior

2009-01-13 Business & Economics
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Release : 2009-01-13
Genre : Business & Economics
Kind : eBook
Book Rating : 110/5 ( reviews)

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Book Synopsis Handbook of Tourist Behavior by : Metin Kozak

Download or read book Handbook of Tourist Behavior written by Metin Kozak. This book was released on 2009-01-13. Available in PDF, EPUB and Kindle. Book excerpt: In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

Global Tourist Behavior

2012-11-12 Business & Economics
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Release : 2012-11-12
Genre : Business & Economics
Kind : eBook
Book Rating : 415/5 ( reviews)

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Book Synopsis Global Tourist Behavior by : Erdener Kaynak

Download or read book Global Tourist Behavior written by Erdener Kaynak. This book was released on 2012-11-12. Available in PDF, EPUB and Kindle. Book excerpt: Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. New diversity in global tourist behavior and the reciprocal interaction between travelers and destinations will pose new challenges and create new opportunities for tourism professionals. Global Tourist Behavior helps readers meet these challenges by providing unique and invaluable new research on global travel behavior as an integral component of travel and tourism marketing research. It features original, empirical research by tourism scholars representing a variety of locations worldwide, including North America, the Caribbean, Eastern Europe, Germany, Indonesia, Korea, the Netherlands, the United Kingdom, and Zambia. The geographically diverse chapters in Global Tourist Behavior present research on: marketing places to tourists tourists’knowledge of culture issues in cross-cultural tourism tourism channels and distribution systems international tourism and marketing expert systems in tourism marketing management the impact of mega events health tourism. Tourism promoters, decisionmakers, and students will find the information on international travelers’preferences, expectations, motivations, images, attitudes, and choices of tour packages extremely helpful. The book can also be used as a guide for attracting international tourist business and developing appropriate marketing and management strategies for specific destinations.

Older Tourist Behavior and Marketing Tools

2017-04-07 Business & Economics
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Release : 2017-04-07
Genre : Business & Economics
Kind : eBook
Book Rating : 358/5 ( reviews)

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Book Synopsis Older Tourist Behavior and Marketing Tools by : Vania Vigolo

Download or read book Older Tourist Behavior and Marketing Tools written by Vania Vigolo. This book was released on 2017-04-07. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.

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