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Understanding Consumer Decision Making

2001-05 Business & Economics
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Release : 2001-05
Genre : Business & Economics
Kind : eBook
Book Rating : 161/5 ( reviews)

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Book Synopsis Understanding Consumer Decision Making by : Thomas J. Reynolds

Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds. This book was released on 2001-05. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.

Decision-making for Consumers

1976 Business & Economics
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Release : 1976
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Decision-making for Consumers by : E. Scott Maynes

Download or read book Decision-making for Consumers written by E. Scott Maynes. This book was released on 1976. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behavior and Marketing Action

1995 Business & Economics
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Release : 1995
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Consumer Behavior and Marketing Action by : Henry Assael

Download or read book Consumer Behavior and Marketing Action written by Henry Assael. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt: This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.

Buyer Behavior

1984 Business & Economics
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Release : 1984
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Buyer Behavior by : Raymond L. Horton

Download or read book Buyer Behavior written by Raymond L. Horton. This book was released on 1984. Available in PDF, EPUB and Kindle. Book excerpt:

The Cambridge Handbook of Consumer Psychology

2023-04-06 Psychology
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Release : 2023-04-06
Genre : Psychology
Kind : eBook
Book Rating : 942/5 ( reviews)

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Book Synopsis The Cambridge Handbook of Consumer Psychology by : Cait Lamberton

Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton. This book was released on 2023-04-06. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

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