Author : Thomas J. Reynolds
Release : 2001-05
Genre : Business & Economics
Kind : eBook
Book Rating : 161/5 ( reviews)
Book Synopsis Understanding Consumer Decision Making by : Thomas J. Reynolds
Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds. This book was released on 2001-05. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.