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Understanding Consumer Decision Making Towards Green Electronic Products

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Release : 2013
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Understanding Consumer Decision Making Towards Green Electronic Products by : Yasmin Hassan

Download or read book Understanding Consumer Decision Making Towards Green Electronic Products written by Yasmin Hassan. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding Consumer Decision Making

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Release : 2001-05
Genre : Business & Economics
Kind : eBook
Book Rating : 161/5 ( reviews)

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Book Synopsis Understanding Consumer Decision Making by : Thomas J. Reynolds

Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds. This book was released on 2001-05. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.

Green Consumerism

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Release : 2011-06-28
Genre : Business & Economics
Kind : eBook
Book Rating : 856/5 ( reviews)

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Book Synopsis Green Consumerism by : Juliana Mansvelt

Download or read book Green Consumerism written by Juliana Mansvelt. This book was released on 2011-06-28. Available in PDF, EPUB and Kindle. Book excerpt: Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.

Green Consumerism: Perspectives, Sustainability, and Behavior

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Release : 2018-10-26
Genre : Business & Economics
Kind : eBook
Book Rating : 022/5 ( reviews)

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Book Synopsis Green Consumerism: Perspectives, Sustainability, and Behavior by : Ruchika Singh Malyan

Download or read book Green Consumerism: Perspectives, Sustainability, and Behavior written by Ruchika Singh Malyan. This book was released on 2018-10-26. Available in PDF, EPUB and Kindle. Book excerpt: This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

Carbon Labeling Practice

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Release : 2021-08-21
Genre : Science
Kind : eBook
Book Rating : 832/5 ( reviews)

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Book Synopsis Carbon Labeling Practice by : Rui Zhao

Download or read book Carbon Labeling Practice written by Rui Zhao. This book was released on 2021-08-21. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the behavioral interactions among possible stakeholders in carbon labeling practice, brings the attentions of stakeholders’ interests to explore the opportunities, and challenges related to carbon labeling practice, thus to provide insight into low-carbon consumption and production. It is essential reading for students, researchers, and policy makers as well as those with a wider interest in environmental science and sustainable development.

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