Author : Henry Assael
Release : 1995
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Consumer Behavior and Marketing Action by : Henry Assael
Download or read book Consumer Behavior and Marketing Action written by Henry Assael. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt: This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.