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Customer Relationship Management Systems Handbook

2002-07-19 Business & Economics
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Release : 2002-07-19
Genre : Business & Economics
Kind : eBook
Book Rating : 152/5 ( reviews)

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Book Synopsis Customer Relationship Management Systems Handbook by : Duane E. Sharp

Download or read book Customer Relationship Management Systems Handbook written by Duane E. Sharp. This book was released on 2002-07-19. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.

Handbook of CRM

2012-07-26 Business & Economics
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Release : 2012-07-26
Genre : Business & Economics
Kind : eBook
Book Rating : 176/5 ( reviews)

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Book Synopsis Handbook of CRM by : Adrian Payne

Download or read book Handbook of CRM written by Adrian Payne. This book was released on 2012-07-26. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.

Customer Relationship Management Systems Handbook Management

2023-09-13
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Release : 2023-09-13
Genre :
Kind : eBook
Book Rating : 494/5 ( reviews)

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Book Synopsis Customer Relationship Management Systems Handbook Management by : Duane E Sharp

Download or read book Customer Relationship Management Systems Handbook Management written by Duane E Sharp. This book was released on 2023-09-13. Available in PDF, EPUB and Kindle. Book excerpt: Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. This title takes readers through the evolution of CRM - from its early beginning to sophisticated data warehouse-based systems.

The Customer Relationship Management Survival Guide

2000 Customer relations
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Release : 2000
Genre : Customer relations
Kind : eBook
Book Rating : 731/5 ( reviews)

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Book Synopsis The Customer Relationship Management Survival Guide by : Dick Lee

Download or read book The Customer Relationship Management Survival Guide written by Dick Lee. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Relationship Management

2003 Business & Economics
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Release : 2003
Genre : Business & Economics
Kind : eBook
Book Rating : 118/5 ( reviews)

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Book Synopsis Customer Relationship Management by : Judith W. Kincaid

Download or read book Customer Relationship Management written by Judith W. Kincaid. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt: An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.

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