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Connected Strategy

2019-04-30 Business & Economics
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Release : 2019-04-30
Genre : Business & Economics
Kind : eBook
Book Rating : 010/5 ( reviews)

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Book Synopsis Connected Strategy by : Nicolaj Siggelkow

Download or read book Connected Strategy written by Nicolaj Siggelkow. This book was released on 2019-04-30. Available in PDF, EPUB and Kindle. Book excerpt: Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.

Reputation Strategy and Analytics in a Hyper-Connected World

2016-08-08 Business & Economics
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Release : 2016-08-08
Genre : Business & Economics
Kind : eBook
Book Rating : 491/5 ( reviews)

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Book Synopsis Reputation Strategy and Analytics in a Hyper-Connected World by : Chris Foster

Download or read book Reputation Strategy and Analytics in a Hyper-Connected World written by Chris Foster. This book was released on 2016-08-08. Available in PDF, EPUB and Kindle. Book excerpt: Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.

Global Strategy

2016-07-15 Business & Economics
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Release : 2016-07-15
Genre : Business & Economics
Kind : eBook
Book Rating : 295/5 ( reviews)

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Book Synopsis Global Strategy by : Vinod K. Jain

Download or read book Global Strategy written by Vinod K. Jain. This book was released on 2016-07-15. Available in PDF, EPUB and Kindle. Book excerpt: Global Strategy: Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on both developed and emerging economies, as well as their interaction in an increasingly connected world. As the current global business environment is increasingly shaped—and connected—by faster technological developments, geopolitical forces, emerging economies, and new multinationals from those economies, this highly charged dynamic provides rich opportunity to revisit mainstream paradigms in globalization, innovation, and global strategy. The book rises to the challenge, exploring new competitive phenomena, new business models, and new strategies. Rich illustrations, real-world examples, and case data, provide students and executives with the insights necessary to connect, compete, and grow in a globalized business environment. This bold book succinctly covers strategy models and implementation for a range of global players, providing students of strategy and international business with a rich understanding of the contemporary business environment. For access to additional materials, including Powerpoint slides, a list of suggested cases, and sample syllabus, please contact Vinod Jain ([email protected]).

Voice and Tone Strategy

2020-02-25 Business & Economics
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Release : 2020-02-25
Genre : Business & Economics
Kind : eBook
Book Rating : 699/5 ( reviews)

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Book Synopsis Voice and Tone Strategy by : John Caldwell

Download or read book Voice and Tone Strategy written by John Caldwell. This book was released on 2020-02-25. Available in PDF, EPUB and Kindle. Book excerpt: Connections. We all want them. We seek them in our everyday lives, in our rel ationships with people, places and things. Emotion is at the heart of any meanin gful connection, and how we talk to each other taps into it. Our character, brou ght to life through our voice, is the most powerful tool we have to connect with people, especially when it comes to connecting on an emotional level. In the past, a transactional relationship with customers was sufficient. A simple experience that delivered a clear benefit, such as extra money in their pocket or the easy completion of a task, was all you needed to satisfy and retain existing customers. But times have changed. Today, more than ever, consumers gravitate toward—and increasingly, crave—meaningful experiences. This book focuses on the role of a voice and tone strategy as a part of a successful content strategy. Voice and Tone Strategy: Connecting with People through Content shows you how to create a voice and tone strategy that addresses customer needs and helps you build exceptional customer relationships.

The Blendification System

2020-05-18 Business & Economics
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Release : 2020-05-18
Genre : Business & Economics
Kind : eBook
Book Rating : 619/5 ( reviews)

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Book Synopsis The Blendification System by : Daniel M. Bruder

Download or read book The Blendification System written by Daniel M. Bruder. This book was released on 2020-05-18. Available in PDF, EPUB and Kindle. Book excerpt: Shelving Guide: Business and Management / Strategic Planning / Leadership / Operations Culture, Strategy, Execution. These three components forge the path to realized potential. The Blendification® System breaks down and rebuilds these core concepts within your company's DNA, setting the foundation for an energizing, engaging, and impactful organization. It is based on the belief that many organizations fail to maximize their potential because they simply do not comprehend the magnitude of their personal and collective untapped capabilities. Many workplaces are stuck in "second gear," not quite embracing and pursuing their full potential. Corporate missions are based on market dominance and incremental profit growth, leaving a massive blind spot in terms of the connection between employees, customers, and communities. This short-sightedness may provide a clear focal point, but it leaves the company, its leadership, and its employees with limited sustained motivation to realize potential. The Blendification® System embraces the connection between culture, strategy, and execution using the Strategy Whiteboard and integrating emotional and system intelligence into the following three-step model: Strategic Analysis including Culture Strategic Focus, Strategic Outcomes, and Strategic Actions Strategic Execution The Blendification® System connects culture, strategy, and execution in a meaningful way that fosters an inspired, exceptional workforce. By focusing on the unifying purpose within each organization, the platform promotes alignment between leadership and employees setting a clear, strong foundation in which every individual can thrive. With this foundation in place, organizations activate their employee's potential who then take care of their customers. By fully engaging those with whom organizations directly interact, these individuals then become the spark that ignites community-wide advancement. This is not a theory-based, philosophical book. This is an in-depth operating system by which organizations reshape their infrastructure to realize potential. The methodology outlined in The Blendification® System creates agile and efficient action, maximizing success in periods of economic expansion and times of uncertainty such as the COVID-19 outbreak, the Great Recession, and 9/11. By following the structure outlined in The Blendification® System and using the Strategy Whiteboard, organizations will move beyond financial success to uplifting employees, customers, and entire communities.

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