Author : Cornelis A. de Kluyver
Release : 2010-08-20
Genre : Business & Economics
Kind : eBook
Book Rating : 737/5 ( reviews)
Book Synopsis Fundamentals of Global Strategy by : Cornelis A. de Kluyver
Download or read book Fundamentals of Global Strategy written by Cornelis A. de Kluyver. This book was released on 2010-08-20. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.