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Cases in Sport Marketing

1999 Business & Economics
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Release : 1999
Genre : Business & Economics
Kind : eBook
Book Rating : 634/5 ( reviews)

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Book Synopsis Cases in Sport Marketing by : Mark A. McDonald

Download or read book Cases in Sport Marketing written by Mark A. McDonald. This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.

Digital Sport Marketing

2020-09-10 Business & Economics
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Release : 2020-09-10
Genre : Business & Economics
Kind : eBook
Book Rating : 929/5 ( reviews)

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Book Synopsis Digital Sport Marketing by : Alan Seymour

Download or read book Digital Sport Marketing written by Alan Seymour. This book was released on 2020-09-10. Available in PDF, EPUB and Kindle. Book excerpt: Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.

Case Studies in Sport Marketing

1998 Sports & Recreation
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Release : 1998
Genre : Sports & Recreation
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Case Studies in Sport Marketing by : Brenda G. Pitts

Download or read book Case Studies in Sport Marketing written by Brenda G. Pitts. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt:

International Sport Marketing

2019-04-05 Business & Economics
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Release : 2019-04-05
Genre : Business & Economics
Kind : eBook
Book Rating : 685/5 ( reviews)

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Book Synopsis International Sport Marketing by : Michel Desbordes

Download or read book International Sport Marketing written by Michel Desbordes. This book was released on 2019-04-05. Available in PDF, EPUB and Kindle. Book excerpt: How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.

Contemporary Sport Marketing

2017-02-17 Sports & Recreation
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Release : 2017-02-17
Genre : Sports & Recreation
Kind : eBook
Book Rating : 339/5 ( reviews)

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Book Synopsis Contemporary Sport Marketing by : James J. Zhang

Download or read book Contemporary Sport Marketing written by James J. Zhang. This book was released on 2017-02-17. Available in PDF, EPUB and Kindle. Book excerpt: The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

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