1# Library to Find Best eBook for Read
Author : Brenda G. Pitts
Release : 1998
Genre : Sports & Recreation
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Case Studies in Sport Marketing by : Brenda G. Pitts
Download or read book Case Studies in Sport Marketing written by Brenda G. Pitts. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark A. McDonald
Release : 1999
Genre : Business & Economics
Kind : eBook
Book Rating : 634/5 ( reviews)
Book Synopsis Cases in Sport Marketing by : Mark A. McDonald
Download or read book Cases in Sport Marketing written by Mark A. McDonald. This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.
Author : Alan Seymour
Release : 2020-09-10
Genre : Business & Economics
Kind : eBook
Book Rating : 929/5 ( reviews)
Book Synopsis Digital Sport Marketing by : Alan Seymour
Download or read book Digital Sport Marketing written by Alan Seymour. This book was released on 2020-09-10. Available in PDF, EPUB and Kindle. Book excerpt: Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
Author : Simon Chadwick
Release : 2017-02-28
Genre : Sports & Recreation
Kind : eBook
Book Rating : 509/5 ( reviews)
Book Synopsis International Cases in the Business of Sport by : Simon Chadwick
Download or read book International Cases in the Business of Sport written by Simon Chadwick. This book was released on 2017-02-28. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources. International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.
Author : Windy Dees
Release : 2021-03-12
Genre : Sports
Kind : eBook
Book Rating : 628/5 ( reviews)
Book Synopsis Sport Marketing by : Windy Dees
Download or read book Sport Marketing written by Windy Dees. This book was released on 2021-03-12. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
