Share

International Sport Management

2019-03-05 Business & Economics
Download International Sport Management PDF Online Free

Author :
Release : 2019-03-05
Genre : Business & Economics
Kind : eBook
Book Rating : 785/5 ( reviews)

GET EBOOK


Book Synopsis International Sport Management by : Eric W. MacIntosh

Download or read book International Sport Management written by Eric W. MacIntosh. This book was released on 2019-03-05. Available in PDF, EPUB and Kindle. Book excerpt: International Sport Management, Second Edition, serves as an invaluable guide for students as they build careers that require an understanding of the relationships, influences, and responsibilities of sport management in a global context.

International Sport Marketing

2019-04-05 Business & Economics
Download International Sport Marketing PDF Online Free

Author :
Release : 2019-04-05
Genre : Business & Economics
Kind : eBook
Book Rating : 685/5 ( reviews)

GET EBOOK


Book Synopsis International Sport Marketing by : Michel Desbordes

Download or read book International Sport Marketing written by Michel Desbordes. This book was released on 2019-04-05. Available in PDF, EPUB and Kindle. Book excerpt: How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.

Sports Marketing

2020-11-14 Business & Economics
Download Sports Marketing PDF Online Free

Author :
Release : 2020-11-14
Genre : Business & Economics
Kind : eBook
Book Rating : 404/5 ( reviews)

GET EBOOK


Book Synopsis Sports Marketing by : Sean Ennis

Download or read book Sports Marketing written by Sean Ennis. This book was released on 2020-11-14. Available in PDF, EPUB and Kindle. Book excerpt: Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry. Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the author’s years of industry and teaching experience, it blends theory and practice with case studies including the International Olympic Committee and FIFA. Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product. Written in an accessible style and accompanied by a full suite of online resources, this textbook is for ideal for anyone looking to excel as a sports marketer or progress within the wider sports industry. It is a valuable resource for Sports Marketing courses at undergraduate, postgraduate and MBA levels.

Sport Marketing in a Global Environment

2022-04-19 Sports & Recreation
Download Sport Marketing in a Global Environment PDF Online Free

Author :
Release : 2022-04-19
Genre : Sports & Recreation
Kind : eBook
Book Rating : 519/5 ( reviews)

GET EBOOK


Book Synopsis Sport Marketing in a Global Environment by : Ruth M. Crabtree

Download or read book Sport Marketing in a Global Environment written by Ruth M. Crabtree. This book was released on 2022-04-19. Available in PDF, EPUB and Kindle. Book excerpt: This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.

International Sport Business Management

2021-04-13 Sports & Recreation
Download International Sport Business Management PDF Online Free

Author :
Release : 2021-04-13
Genre : Sports & Recreation
Kind : eBook
Book Rating : 412/5 ( reviews)

GET EBOOK


Book Synopsis International Sport Business Management by : James J. Zhang

Download or read book International Sport Business Management written by James J. Zhang. This book was released on 2021-04-13. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum. International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.

You may also like...