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Brand Choice and Loyalty

2019-09-26 Business & Economics
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Release : 2019-09-26
Genre : Business & Economics
Kind : eBook
Book Rating : 14X/5 ( reviews)

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Book Synopsis Brand Choice and Loyalty by : Beat Meier

Download or read book Brand Choice and Loyalty written by Beat Meier. This book was released on 2019-09-26. Available in PDF, EPUB and Kindle. Book excerpt: By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently.

Brand Choice

2004-11-23 Business & Economics
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Release : 2004-11-23
Genre : Business & Economics
Kind : eBook
Book Rating : 200/5 ( reviews)

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Book Synopsis Brand Choice by : Randolph J. Trappey

Download or read book Brand Choice written by Randolph J. Trappey. This book was released on 2004-11-23. Available in PDF, EPUB and Kindle. Book excerpt: Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.

A Dictionary of Marketing

2011-03-24 Business & Economics
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Release : 2011-03-24
Genre : Business & Economics
Kind : eBook
Book Rating : 230/5 ( reviews)

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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Download or read book A Dictionary of Marketing written by Charles Doyle. This book was released on 2011-03-24. Available in PDF, EPUB and Kindle. Book excerpt: Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.

Brand Choice as One Aspect of the Notion of Brand Loyalty

1979
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Release : 1979
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Brand Choice as One Aspect of the Notion of Brand Loyalty by : Abel P. Jeuland

Download or read book Brand Choice as One Aspect of the Notion of Brand Loyalty written by Abel P. Jeuland. This book was released on 1979. Available in PDF, EPUB and Kindle. Book excerpt:

Measurement of Customers' Brand Choice and Brand Loyalty Expectancy Value & Colombo - Morrison Model Approach

2019
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Release : 2019
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Book Synopsis Measurement of Customers' Brand Choice and Brand Loyalty Expectancy Value & Colombo - Morrison Model Approach by : Prasanna Mohan Raj

Download or read book Measurement of Customers' Brand Choice and Brand Loyalty Expectancy Value & Colombo - Morrison Model Approach written by Prasanna Mohan Raj. This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt: Brand choice is the biased, mindful and behavioural tendency which direct consumer's predisposition toward a brand. Brand choice is a fundamental element for all marketing strategies. Strong brand choice is the founding block for brand loyalty. Brand loyalty is one of the key drivers of top-line growth. The committed loyal customers become evangelists for the brand. The brands are increasingly finding it difficult to retain the customers in the era of the brand deluge. The brand success cannot be achieved without achieving brand loyalty. The loyal customers stay with their preferred brand as long as the brand continues to deliver its superior value proposition. Marketers and academics always interested to measure brand choice and brand loyalty. Marketing models are developed to measure both constructs. This paper tests brand choice through the expectancy-value model and brand loyalty score is measured by using this Colombo-Morrison brand-loyalty model. This research is carried out in the smartphone segment in India. Smartphone segment dominated the total handset market by holding a 50% market share during Q3 2018. Top five brands captured 77% share of the total smartphone market during the quarter. In the smartphone segment, Xiaomi leads the market by having a 27 % market share in Q3 of 2018. This paper concludes by developing precise brand choice score and brand loyalty score.

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