Share

The Behavioral Economics of Brand Choice

2007-06-27 Business & Economics
Download The Behavioral Economics of Brand Choice PDF Online Free

Author :
Release : 2007-06-27
Genre : Business & Economics
Kind : eBook
Book Rating : 738/5 ( reviews)

GET EBOOK


Book Synopsis The Behavioral Economics of Brand Choice by : G. Foxall

Download or read book The Behavioral Economics of Brand Choice written by G. Foxall. This book was released on 2007-06-27. Available in PDF, EPUB and Kindle. Book excerpt: This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.

Brand Choice

2004-11-23 Business & Economics
Download Brand Choice PDF Online Free

Author :
Release : 2004-11-23
Genre : Business & Economics
Kind : eBook
Book Rating : 200/5 ( reviews)

GET EBOOK


Book Synopsis Brand Choice by : Randolph J. Trappey

Download or read book Brand Choice written by Randolph J. Trappey. This book was released on 2004-11-23. Available in PDF, EPUB and Kindle. Book excerpt: Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.

The Choice Factory

2018-02-12 Business & Economics
Download The Choice Factory PDF Online Free

Author :
Release : 2018-02-12
Genre : Business & Economics
Kind : eBook
Book Rating : 103/5 ( reviews)

GET EBOOK


Book Synopsis The Choice Factory by : Richard Shotton

Download or read book The Choice Factory written by Richard Shotton. This book was released on 2018-02-12. Available in PDF, EPUB and Kindle. Book excerpt: Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

Marketing Without Advertising

2012 Brand choice
Download Marketing Without Advertising PDF Online Free

Author :
Release : 2012
Genre : Brand choice
Kind : eBook
Book Rating : 986/5 ( reviews)

GET EBOOK


Book Synopsis Marketing Without Advertising by : Emilio Morales

Download or read book Marketing Without Advertising written by Emilio Morales. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing Without Advertising' analyzes the role, narratives, and behaviour of consumption in Cuba since 1959. It documents how consumer behaviour has changed ssince the pre-revolutionary period, with special focus on the early 1990s.

Buyer Attitudes and Brand Choice Behavior

1970 Business & Economics
Download Buyer Attitudes and Brand Choice Behavior PDF Online Free

Author :
Release : 1970
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

GET EBOOK


Book Synopsis Buyer Attitudes and Brand Choice Behavior by : George S. Day

Download or read book Buyer Attitudes and Brand Choice Behavior written by George S. Day. This book was released on 1970. Available in PDF, EPUB and Kindle. Book excerpt:

You may also like...