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Basics Design 03: Typography

2005-06 Art
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Release : 2005-06
Genre : Art
Kind : eBook
Book Rating : 353/5 ( reviews)

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Book Synopsis Basics Design 03: Typography by : Gavin Ambrose

Download or read book Basics Design 03: Typography written by Gavin Ambrose. This book was released on 2005-06. Available in PDF, EPUB and Kindle. Book excerpt: Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.

Basics Typography 03: Understanding Type

2013-04-01 Design
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Release : 2013-04-01
Genre : Design
Kind : eBook
Book Rating : 825/5 ( reviews)

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Book Synopsis Basics Typography 03: Understanding Type by : Michael Harkins

Download or read book Basics Typography 03: Understanding Type written by Michael Harkins. This book was released on 2013-04-01. Available in PDF, EPUB and Kindle. Book excerpt: Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work. If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.

The Fundamentals of Typography

2011-08-31 Design
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Release : 2011-08-31
Genre : Design
Kind : eBook
Book Rating : 76X/5 ( reviews)

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Book Synopsis The Fundamentals of Typography by : Gavin Ambrose

Download or read book The Fundamentals of Typography written by Gavin Ambrose. This book was released on 2011-08-31. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.

The Fundamentals of Typography

2006-12-04 Design
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Release : 2006-12-04
Genre : Design
Kind : eBook
Book Rating : 974/5 ( reviews)

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Book Synopsis The Fundamentals of Typography by : Gavin Ambrose

Download or read book The Fundamentals of Typography written by Gavin Ambrose. This book was released on 2006-12-04. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Typography offers an incisive guide to typographic theory and practice. Subjects include an introduction to the history of typography, the practice of typographic detailing, and font generation for print and web. The book demonstrates the power and variety of typography. Basic principles are presented through detailed explanations, expanded illustrations, case studies, and reference material from leading design studios around the world. A sound understanding of type history and classification facilitates controlled, intelligent and thoughtful type usage, across a range of media. This book builds upon these principles and will become an invaluable reference for creatives and designers.

Typography

2017-02-23 Design
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Release : 2017-02-23
Genre : Design
Kind : eBook
Book Rating : 284/5 ( reviews)

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Book Synopsis Typography by : Paul Harris

Download or read book Typography written by Paul Harris. This book was released on 2017-02-23. Available in PDF, EPUB and Kindle. Book excerpt: -Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design---

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