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Basics Typography 03: Understanding Type

2013-04-01 Design
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Release : 2013-04-01
Genre : Design
Kind : eBook
Book Rating : 825/5 ( reviews)

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Book Synopsis Basics Typography 03: Understanding Type by : Michael Harkins

Download or read book Basics Typography 03: Understanding Type written by Michael Harkins. This book was released on 2013-04-01. Available in PDF, EPUB and Kindle. Book excerpt: Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work. If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.

Basics Design 03: Typography

2005-06 Art
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Release : 2005-06
Genre : Art
Kind : eBook
Book Rating : 353/5 ( reviews)

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Book Synopsis Basics Design 03: Typography by : Gavin Ambrose

Download or read book Basics Design 03: Typography written by Gavin Ambrose. This book was released on 2005-06. Available in PDF, EPUB and Kindle. Book excerpt: Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.

Basics Typography 02: Using Type

2011-09-01 Design
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Release : 2011-09-01
Genre : Design
Kind : eBook
Book Rating : 557/5 ( reviews)

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Book Synopsis Basics Typography 02: Using Type by : Michael Harkins

Download or read book Basics Typography 02: Using Type written by Michael Harkins. This book was released on 2011-09-01. Available in PDF, EPUB and Kindle. Book excerpt: Using Type outlines the principles of typography and shows examples of historically important work as well as that of contemporary practice.

Basics Typography

2009
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Author :
Release : 2009
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Basics Typography by :

Download or read book Basics Typography written by . This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt:

Typography Essentials Revised and Updated

2019-02-12 Design
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Release : 2019-02-12
Genre : Design
Kind : eBook
Book Rating : 489/5 ( reviews)

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Book Synopsis Typography Essentials Revised and Updated by : Ina Saltz

Download or read book Typography Essentials Revised and Updated written by Ina Saltz. This book was released on 2019-02-12. Available in PDF, EPUB and Kindle. Book excerpt: Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

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