1# Library to Find Best eBook for Read
Author : Mccarthy E. Jerome
Release : 1987-02-01
Genre :
Kind : eBook
Book Rating : 485/5 ( reviews)
Book Synopsis Basic Marketing by : Mccarthy E. Jerome
Download or read book Basic Marketing written by Mccarthy E. Jerome. This book was released on 1987-02-01. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gilbert A. Churchill
Release : 1996
Genre : Dataindsamling
Kind : eBook
Book Rating : 672/5 ( reviews)
Book Synopsis Basic Marketing Research by : Gilbert A. Churchill
Download or read book Basic Marketing Research written by Gilbert A. Churchill. This book was released on 1996. Available in PDF, EPUB and Kindle. Book excerpt: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
Author : William Perreault
Release : 2013-04-16
Genre : Business & Economics
Kind : eBook
Book Rating : 554/5 ( reviews)
Book Synopsis EBOOK: Basic Marketing by : William Perreault
Download or read book EBOOK: Basic Marketing written by William Perreault. This book was released on 2013-04-16. Available in PDF, EPUB and Kindle. Book excerpt: Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Author : William D. Perreault, Jr.
Release : 2006-10
Genre : Business & Economics
Kind : eBook
Book Rating : 043/5 ( reviews)
Book Synopsis Basic Marketing by : William D. Perreault, Jr.
Download or read book Basic Marketing written by William D. Perreault, Jr.. This book was released on 2006-10. Available in PDF, EPUB and Kindle. Book excerpt: Basic Marketing 16e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
Author : Tom J. Brown
Release : 2017-10-18
Genre : Business & Economics
Kind : eBook
Book Rating : 151/5 ( reviews)
Book Synopsis Basic Marketing Research (Book Only) by : Tom J. Brown
Download or read book Basic Marketing Research (Book Only) written by Tom J. Brown. This book was released on 2017-10-18. Available in PDF, EPUB and Kindle. Book excerpt: Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
