1# Library to Find Best eBook for Read
Author : Soumi Dutta
Release :
Genre :
Kind : eBook
Book Rating : 276/5 ( reviews)
Book Synopsis Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach by : Soumi Dutta
Download or read book Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach written by Soumi Dutta. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:
Author : José M. Álvarez-Monzoncillo
Release : 2022-08-08
Genre : Business & Economics
Kind : eBook
Book Rating : 99X/5 ( reviews)
Book Synopsis The Dynamics of Influencer Marketing by : José M. Álvarez-Monzoncillo
Download or read book The Dynamics of Influencer Marketing written by José M. Álvarez-Monzoncillo. This book was released on 2022-08-08. Available in PDF, EPUB and Kindle. Book excerpt: YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.
Author : Tarnanidis, Theodore K.
Release : 2024-08-21
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Reshaping Marketing Science in Wholesaling and Retailing by : Tarnanidis, Theodore K.
Download or read book Reshaping Marketing Science in Wholesaling and Retailing written by Tarnanidis, Theodore K.. This book was released on 2024-08-21. Available in PDF, EPUB and Kindle. Book excerpt: As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.
Author : Nripendra P. Rana
Release : 2019-11-11
Genre : Business & Economics
Kind : eBook
Book Rating : 745/5 ( reviews)
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana. This book was released on 2019-11-11. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Murugan Anandarajan
Release : 2018-10-19
Genre : Business & Economics
Kind : eBook
Book Rating : 639/5 ( reviews)
Book Synopsis Practical Text Analytics by : Murugan Anandarajan
Download or read book Practical Text Analytics written by Murugan Anandarajan. This book was released on 2018-10-19. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces text analytics as a valuable method for deriving insights from text data. Unlike other text analytics publications, Practical Text Analytics: Maximizing the Value of Text Data makes technical concepts accessible to those without extensive experience in the field. Using text analytics, organizations can derive insights from content such as emails, documents, and social media. Practical Text Analytics is divided into five parts. The first part introduces text analytics, discusses the relationship with content analysis, and provides a general overview of text mining methodology. In the second part, the authors discuss the practice of text analytics, including data preparation and the overall planning process. The third part covers text analytics techniques such as cluster analysis, topic models, and machine learning. In the fourth part of the book, readers learn about techniques used to communicate insights from text analysis, including data storytelling. The final part of Practical Text Analytics offers examples of the application of software programs for text analytics, enabling readers to mine their own text data to uncover information.
