Share

The Dynamics of Influencer Marketing

2022-08-08 Business & Economics
Download The Dynamics of Influencer Marketing PDF Online Free

Author :
Release : 2022-08-08
Genre : Business & Economics
Kind : eBook
Book Rating : 99X/5 ( reviews)

GET EBOOK


Book Synopsis The Dynamics of Influencer Marketing by : José M. Álvarez-Monzoncillo

Download or read book The Dynamics of Influencer Marketing written by José M. Álvarez-Monzoncillo. This book was released on 2022-08-08. Available in PDF, EPUB and Kindle. Book excerpt: YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.

The Power of Influencer Marketing in the Digital Age

2021-02-11 Business & Economics
Download The Power of Influencer Marketing in the Digital Age PDF Online Free

Author :
Release : 2021-02-11
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

GET EBOOK


Book Synopsis The Power of Influencer Marketing in the Digital Age by : Mayfair Digital Agency

Download or read book The Power of Influencer Marketing in the Digital Age written by Mayfair Digital Agency. This book was released on 2021-02-11. Available in PDF, EPUB and Kindle. Book excerpt: "The Power of Influencer Marketing in the Digital Age" is an insightful eBook that explores the dynamic landscape of influencer marketing and its profound impact on contemporary brand strategies. Authored by [Author Name], a seasoned expert in digital marketing, this book uncovers the strategic significance of collaborating with influencers to drive brand awareness, credibility, and consumer engagement. Through comprehensive research and real-life case studies, readers gain valuable insights into the diverse types of influencers, from macro to micro, and how to effectively select the right ones for their brand's objectives. Packed with practical tips and actionable techniques, the eBook guides marketers and entrepreneurs on building authentic relationships with influencers and crafting compelling campaigns that resonate with modern audiences. Whether you are new to influencer marketing or looking to optimize your existing efforts, "The Power of Influencer Marketing in the Digital Age" is an indispensable resource that will empower you to thrive in today's ever-evolving digital landscape.

Research Perspectives on Social Media Influencers and their Followers

2021-03-15 Social Science
Download Research Perspectives on Social Media Influencers and their Followers PDF Online Free

Author :
Release : 2021-03-15
Genre : Social Science
Kind : eBook
Book Rating : 656/5 ( reviews)

GET EBOOK


Book Synopsis Research Perspectives on Social Media Influencers and their Followers by : Brandi Watkins

Download or read book Research Perspectives on Social Media Influencers and their Followers written by Brandi Watkins. This book was released on 2021-03-15. Available in PDF, EPUB and Kindle. Book excerpt: Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI); a unique category of social media user who has a large platform and compelling content that attracts a number of loyal and devoted followers.. It’s the followers that make SMI relevant and appealing to brands as a marketing strategy. Contributors discuss emerging trends in research related to the SMI and their followers; as the influencer marketing industry continues to grow and evolve, they argue, so too should our understanding of the influencer-follower relationship that makes this marketing strategy successful. Each chapter of this collection presents a variety of research perspectives, questions, and methodologies that can be used to analyze this trend. Scholars of media studies, communication, technology studies, celebrity studies, marketing, and economics will find this book particularly useful.

Influencer Marketing in the Beauty and Fashion Industry: Trends and Case Studies

2023-07-05 Business & Economics
Download Influencer Marketing in the Beauty and Fashion Industry: Trends and Case Studies PDF Online Free

Author :
Release : 2023-07-05
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

GET EBOOK


Book Synopsis Influencer Marketing in the Beauty and Fashion Industry: Trends and Case Studies by : Mayfair Digital Agency

Download or read book Influencer Marketing in the Beauty and Fashion Industry: Trends and Case Studies written by Mayfair Digital Agency. This book was released on 2023-07-05. Available in PDF, EPUB and Kindle. Book excerpt: "Influencer Marketing in the Beauty and Fashion Industry: Trends and Case Studies" is a comprehensive guide that dives deep into the world of influencer marketing, specifically tailored for the beauty and fashion industry. Written by industry experts, this eBook explores the latest trends and strategies that can help brands effectively leverage the power of influencers to promote their products and connect with their target audience. From micro-influencers to celebrity endorsements, the book provides valuable insights and case studies, showcasing successful campaigns and their impact. With a focus on practical advice, readers will learn how to identify the right influencers, build fruitful partnerships, measure campaign success, and navigate the ever-changing landscape of social media. Whether you're a brand looking to enhance your marketing efforts or an aspiring influencer seeking to understand the dynamics of the industry, this book is an indispensable resource for anyone interested in influencer marketing in the beauty and fashion world.

Using Influencer Marketing as a Digital Business Strategy

2023-12-08 Business & Economics
Download Using Influencer Marketing as a Digital Business Strategy PDF Online Free

Author :
Release : 2023-12-08
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

GET EBOOK


Book Synopsis Using Influencer Marketing as a Digital Business Strategy by : Teixeira, Sandrina

Download or read book Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina. This book was released on 2023-12-08. Available in PDF, EPUB and Kindle. Book excerpt: Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

You may also like...