Practical Text Analytics

2018-10-19 Business & Economics

Author : Murugan Anandarajan
Release : 2018-10-19
Genre : Business & Economics
Kind : eBook
Book Rating : 639/5 ( reviews)

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Book Synopsis Practical Text Analytics by : Murugan Anandarajan

Download or read book Practical Text Analytics written by Murugan Anandarajan. This book was released on 2018-10-19. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces text analytics as a valuable method for deriving insights from text data. Unlike other text analytics publications, Practical Text Analytics: Maximizing the Value of Text Data makes technical concepts accessible to those without extensive experience in the field. Using text analytics, organizations can derive insights from content such as emails, documents, and social media. Practical Text Analytics is divided into five parts. The first part introduces text analytics, discusses the relationship with content analysis, and provides a general overview of text mining methodology. In the second part, the authors discuss the practice of text analytics, including data preparation and the overall planning process. The third part covers text analytics techniques such as cluster analysis, topic models, and machine learning. In the fourth part of the book, readers learn about techniques used to communicate insights from text analysis, including data storytelling. The final part of Practical Text Analytics offers examples of the application of software programs for text analytics, enabling readers to mine their own text data to uncover information.

Practical Text Analytics

2015-07-03 Business & Economics

Author : Steven Struhl
Release : 2015-07-03
Genre : Business & Economics
Kind : eBook
Book Rating : 025/5 ( reviews)

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Book Synopsis Practical Text Analytics by : Steven Struhl

Download or read book Practical Text Analytics written by Steven Struhl. This book was released on 2015-07-03. Available in PDF, EPUB and Kindle. Book excerpt: In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence. By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review Q&A and an Instructor's Manual with text sources and instructions.

Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications

2012-01-11 Computers

Author : Gary Miner
Release : 2012-01-11
Genre : Computers
Kind : eBook
Book Rating : 79X/5 ( reviews)

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Book Synopsis Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications by : Gary Miner

Download or read book Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications written by Gary Miner. This book was released on 2012-01-11. Available in PDF, EPUB and Kindle. Book excerpt: "The world contains an unimaginably vast amount of digital information which is getting ever vaster ever more rapidly. This makes it possible to do many things that previously could not be done: spot business trends, prevent diseases, combat crime and so on. Managed well, the textual data can be used to unlock new sources of economic value, provide fresh insights into science and hold governments to account. As the Internet expands and our natural capacity to process the unstructured text that it contains diminishes, the value of text mining for information retrieval and search will increase dramatically. This comprehensive professional reference brings together all the information, tools and methods a professional will need to efficiently use text mining applications and statistical analysis. The Handbook of Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications presents a comprehensive how- to reference that shows the user how to conduct text mining and statistically analyze results. In addition to providing an in-depth examination of core text mining and link detection tools, methods and operations, the book examines advanced preprocessing techniques, knowledge representation considerations, and visualization approaches. Finally, the book explores current real-world, mission-critical applications of text mining and link detection using real world example tutorials in such varied fields as corporate, finance, business intelligence, genomics research, and counterterrorism activities"--

Practical Text Analytics

2018-11-14 Business & Economics

Author : Murugan Anandarajan
Release : 2018-11-14
Genre : Business & Economics
Kind : eBook
Book Rating : 626/5 ( reviews)

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Book Synopsis Practical Text Analytics by : Murugan Anandarajan

Download or read book Practical Text Analytics written by Murugan Anandarajan. This book was released on 2018-11-14. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces text analytics as a valuable method for deriving insights from text data. Unlike other text analytics publications, Practical Text Analytics: Maximizing the Value of Text Data makes technical concepts accessible to those without extensive experience in the field. Using text analytics, organizations can derive insights from content such as emails, documents, and social media. Practical Text Analytics is divided into five parts. The first part introduces text analytics, discusses the relationship with content analysis, and provides a general overview of text mining methodology. In the second part, the authors discuss the practice of text analytics, including data preparation and the overall planning process. The third part covers text analytics techniques such as cluster analysis, topic models, and machine learning. In the fourth part of the book, readers learn about techniques used to communicate insights from text analysis, including data storytelling. The final part of Practical Text Analytics offers examples of the application of software programs for text analytics, enabling readers to mine their own text data to uncover information.

Text Analytics with Python

2016-11-30 Computers

Author : Dipanjan Sarkar
Release : 2016-11-30
Genre : Computers
Kind : eBook
Book Rating : 888/5 ( reviews)

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Book Synopsis Text Analytics with Python by : Dipanjan Sarkar

Download or read book Text Analytics with Python written by Dipanjan Sarkar. This book was released on 2016-11-30. Available in PDF, EPUB and Kindle. Book excerpt: Derive useful insights from your data using Python. You will learn both basic and advanced concepts, including text and language syntax, structure, and semantics. You will focus on algorithms and techniques, such as text classification, clustering, topic modeling, and text summarization. Text Analytics with Python teaches you the techniques related to natural language processing and text analytics, and you will gain the skills to know which technique is best suited to solve a particular problem. You will look at each technique and algorithm with both a bird's eye view to understand how it can be used as well as with a microscopic view to understand the mathematical concepts and to implement them to solve your own problems. What You Will Learn: Understand the major concepts and techniques of natural language processing (NLP) and text analytics, including syntax and structure Build a text classification system to categorize news articles, analyze app or game reviews using topic modeling and text summarization, and cluster popular movie synopses and analyze the sentiment of movie reviews Implement Python and popular open source libraries in NLP and text analytics, such as the natural language toolkit (nltk), gensim, scikit-learn, spaCy and Pattern Who This Book Is For : IT professionals, analysts, developers, linguistic experts, data scientists, and anyone with a keen interest in linguistics, analytics, and generating insights from textual data

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