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Advances in Advertising Research (Vol. VI)

2015-09-07 Business & Economics
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Release : 2015-09-07
Genre : Business & Economics
Kind : eBook
Book Rating : 585/5 ( reviews)

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Book Synopsis Advances in Advertising Research (Vol. VI) by : Peeter Verlegh

Download or read book Advances in Advertising Research (Vol. VI) written by Peeter Verlegh. This book was released on 2015-09-07. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

Advances in Advertising Research (Vol. 1)

2010-06-25 Business & Economics
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Release : 2010-06-25
Genre : Business & Economics
Kind : eBook
Book Rating : 116/5 ( reviews)

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Book Synopsis Advances in Advertising Research (Vol. 1) by : Ralf Terlutter

Download or read book Advances in Advertising Research (Vol. 1) written by Ralf Terlutter. This book was released on 2010-06-25. Available in PDF, EPUB and Kindle. Book excerpt: The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.

Advances in Advertising Research (Vol. XI)

2021-09-01 Business & Economics
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Release : 2021-09-01
Genre : Business & Economics
Kind : eBook
Book Rating : 012/5 ( reviews)

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Book Synopsis Advances in Advertising Research (Vol. XI) by : Martin K.J. Waiguny

Download or read book Advances in Advertising Research (Vol. XI) written by Martin K.J. Waiguny. This book was released on 2021-09-01. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world. ​

Advances in Advertising Research (Vol. IV)

2013-06-30
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Release : 2013-06-30
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Kind : eBook
Book Rating : 669/5 ( reviews)

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Book Synopsis Advances in Advertising Research (Vol. IV) by : Sara Rosengren

Download or read book Advances in Advertising Research (Vol. IV) written by Sara Rosengren. This book was released on 2013-06-30. Available in PDF, EPUB and Kindle. Book excerpt:

Advances in Advertising Research (Vol. III)

2012-08-23 Business & Economics
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Release : 2012-08-23
Genre : Business & Economics
Kind : eBook
Book Rating : 91X/5 ( reviews)

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Book Synopsis Advances in Advertising Research (Vol. III) by : Tobias Langner

Download or read book Advances in Advertising Research (Vol. III) written by Tobias Langner. This book was released on 2012-08-23. Available in PDF, EPUB and Kindle. Book excerpt: ​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

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