Author : Ralf Terlutter
Release : 2010-06-25
Genre : Business & Economics
Kind : eBook
Book Rating : 116/5 ( reviews)
Book Synopsis Advances in Advertising Research (Vol. 1) by : Ralf Terlutter
Download or read book Advances in Advertising Research (Vol. 1) written by Ralf Terlutter. This book was released on 2010-06-25. Available in PDF, EPUB and Kindle. Book excerpt: The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.