Author : Sara Rosengren
Release : 2013-05-30
Genre : Business & Economics
Kind : eBook
Book Rating : 651/5 ( reviews)
Book Synopsis Advances in Advertising Research (Vol. IV) by : Sara Rosengren
Download or read book Advances in Advertising Research (Vol. IV) written by Sara Rosengren. This book was released on 2013-05-30. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.