Author : Ivana Bušljeta Banks
Release : 2014-11-25
Genre : Business & Economics
Kind : eBook
Book Rating : 325/5 ( reviews)
Book Synopsis Advances in Advertising Research (Vol. V) by : Ivana Bušljeta Banks
Download or read book Advances in Advertising Research (Vol. V) written by Ivana Bušljeta Banks. This book was released on 2014-11-25. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.