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Word of Mouth 2.0 (B/W)

2019-03-11 Computers
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Release : 2019-03-11
Genre : Computers
Kind : eBook
Book Rating : 031/5 ( reviews)

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Book Synopsis Word of Mouth 2.0 (B/W) by : Adam McClellan

Download or read book Word of Mouth 2.0 (B/W) written by Adam McClellan. This book was released on 2019-03-11. Available in PDF, EPUB and Kindle. Book excerpt: Adam, McClellan, a regional vice president at Vivint Solar knows this firsthand: More than 80 percent of his direct sales come from referrals, and for the first time, he's sharing the secrets of his success with direct sellers outside of his inner circle.

Influencer

2020-12-29 Business & Economics
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Release : 2020-12-29
Genre : Business & Economics
Kind : eBook
Book Rating : 862/5 ( reviews)

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Book Synopsis Influencer by : T. Bettina Cornwell

Download or read book Influencer written by T. Bettina Cornwell. This book was released on 2020-12-29. Available in PDF, EPUB and Kindle. Book excerpt: The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.

Secrecy and Science

2016-04-01 Technology & Engineering
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Release : 2016-04-01
Genre : Technology & Engineering
Kind : eBook
Book Rating : 380/5 ( reviews)

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Book Synopsis Secrecy and Science by : Brian Balmer

Download or read book Secrecy and Science written by Brian Balmer. This book was released on 2016-04-01. Available in PDF, EPUB and Kindle. Book excerpt: It is no secret that twentieth-century Britain was governed through a culture of secrecy, and secrecy was particularly endemic in military research and defence policy surrounding biological and chemical warfare. More generally, it is hard to exaggerate the role of secrecy in all past biological and chemical warfare programmes and several recent historical surveys of biological and chemical warfare research have emphasised that all state sponsored programmes, together with sub-state organised activities, were cloaked in utmost secrecy. Of these research programmes, Britain carried out one of the most significant in scale and scope in the twentieth century. Yet, partly because of the secrecy surrounding the programme, there is still little academic literature on its historical development. Equally, and despite secrecy being a pervasive feature of past and contemporary societies, social scientists and historians have paid relatively little scholarly attention to the nature, mechanics and effects of secrecy, particularly with regard to secrecy in relation to the production and governance of science and technology. Drawing on classical sociological writing on secrecy by Simmel, Merton and Shils this groundbreaking book by Brian Balmer draws on recently declassified documents to investigate significant episodes in the history of biological and chemical warfare. At the same time, it draws on more contemporary perspectives in science and technology studies that understand knowledge and social order as co-produced within heterogeneous networks of 'things and people' in order to develop a theoretical set of arguments about how the relationship between secrecy and science might be understood.

Handbook of Research on New Product Development

2018 Business & Economics
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Release : 2018
Genre : Business & Economics
Kind : eBook
Book Rating : 157/5 ( reviews)

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Book Synopsis Handbook of Research on New Product Development by : Peter N. Golder

Download or read book Handbook of Research on New Product Development written by Peter N. Golder. This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt: New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.

Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry

2021-05-07 Business & Economics
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Release : 2021-05-07
Genre : Business & Economics
Kind : eBook
Book Rating : 544/5 ( reviews)

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Book Synopsis Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry by : Zehrer, Anita

Download or read book Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry written by Zehrer, Anita. This book was released on 2021-05-07. Available in PDF, EPUB and Kindle. Book excerpt: Family-owned and family-run firms, which are mostly small and medium-sized enterprises, are important when it comes to tourist destinations. It is therefore essential to understand how family firms address future risks and the challenges they face as part of the tourism industry. Since family businesses play such an important role for the entire tourism industry, it is worthwhile to analyze this business type when it comes to organizational resilience. Further, the development of practical solutions from field or case studies are beneficial for creating valuable learning effects for both firms and destinations alike. The examination of one risk scenario and its successful or missing management might be beneficial to create useful learning effects for the future. Therefore, it is essential to understand contemporary issues and future challenges of family firms in the hospitality/service industry and to examine different perspectives at an individual, firm, and destination management level. Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry provides an in-depth examination of tourism family firms, since these firms are essential for supplying solutions for challenges such as dealing with uncertainty, becoming or remaining resilient, and creating sustainable tourism destinations. The chapters address the challenges of sustainability and resilience in an uncertain world and connects knowledge from family business research to tourism research, focusing on hospitality. Highlighted topics include organization ambidexterity, pandemic risk, firm management and leadership, and technology use in firm operations. This book is essential for family firms, hotel management, entrepreneurs, restaurateurs, tourism professionals, academicians, researchers, and students seeking the most advanced research on family firm’s resilience and risk management within the tourism industry.

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