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Where the Suckers Moon

1994 Business & Economics
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Release : 1994
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Where the Suckers Moon by : Randall Rothenberg

Download or read book Where the Suckers Moon written by Randall Rothenberg. This book was released on 1994. Available in PDF, EPUB and Kindle. Book excerpt: In this incisive and informative book, Randall Rothenberg, the former advertising columnist for The New York Times, gives readers a revealing view of inner dynamics of advertising in America. Along the way is a history of advertising--its great names and legendary campaigns.

Sign Wars

1996-05-21 Business & Economics
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Release : 1996-05-21
Genre : Business & Economics
Kind : eBook
Book Rating : 347/5 ( reviews)

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Book Synopsis Sign Wars by : Robert Goldman

Download or read book Sign Wars written by Robert Goldman. This book was released on 1996-05-21. Available in PDF, EPUB and Kindle. Book excerpt: Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.

Watch This, Listen Up, Click Here

2007-04-20 Business & Economics
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Release : 2007-04-20
Genre : Business & Economics
Kind : eBook
Book Rating : 436/5 ( reviews)

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Book Synopsis Watch This, Listen Up, Click Here by : David Verklin

Download or read book Watch This, Listen Up, Click Here written by David Verklin. This book was released on 2007-04-20. Available in PDF, EPUB and Kindle. Book excerpt: A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.

Sucker Bet

2004-06-01 Fiction
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Release : 2004-06-01
Genre : Fiction
Kind : eBook
Book Rating : 234/5 ( reviews)

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Book Synopsis Sucker Bet by : James Swain

Download or read book Sucker Bet written by James Swain. This book was released on 2004-06-01. Available in PDF, EPUB and Kindle. Book excerpt: A hardened ex-cop, Tony Valentine now nabs hustlers who rob casinos, and the Micanopy Indian Reservation Casino in South Florida desperately needs his expertise. A blackjack dealer has rigged a game, dealt a player eighty-four winning hands in a row, and then disappeared. But the missing dealer is part of an even bigger, far deadlier scheme. Valentine’s trail leads him to Rico Blanco, a ruthless gangster who once worked for John Gotti; his shady, elusive partner-in-crime, Victor Marks; and a bombshell named Candy Hart, a hooker with dreams of love—a combination tailor-made to double-cross. It appears they have a con going down involving a cocky, filthy-rich Brit and his millions of dollars. Valentine’s challenge: to figure out how all the pieces of the seamy puzzle fit together . . . before his luck runs out and his life goes bust.

Where the Suckers Moon

1995-10-31 Business & Economics
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Release : 1995-10-31
Genre : Business & Economics
Kind : eBook
Book Rating : 422/5 ( reviews)

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Book Synopsis Where the Suckers Moon by : Randall Rothenberg

Download or read book Where the Suckers Moon written by Randall Rothenberg. This book was released on 1995-10-31. Available in PDF, EPUB and Kindle. Book excerpt: "For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.

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