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Sign Wars

1996-05-21 Business & Economics
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Release : 1996-05-21
Genre : Business & Economics
Kind : eBook
Book Rating : 347/5 ( reviews)

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Book Synopsis Sign Wars by : Robert Goldman

Download or read book Sign Wars written by Robert Goldman. This book was released on 1996-05-21. Available in PDF, EPUB and Kindle. Book excerpt: Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.

Politics on Display

2019-04-05 Political Science
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Release : 2019-04-05
Genre : Political Science
Kind : eBook
Book Rating : 333/5 ( reviews)

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Book Synopsis Politics on Display by : Todd Makse

Download or read book Politics on Display written by Todd Makse. This book was released on 2019-04-05. Available in PDF, EPUB and Kindle. Book excerpt: Political yard signs are one of the most ubiquitous and conspicuous features of American political campaigns, yet they have received relatively little attention as a form of political communication or participation. In Politics on Display, Todd Makse, Scott L. Minkoff, and Anand E. Sokhey tackle this phenomenon to craft a larger argument about the politics of identity and space in contemporary America. Documenting political life in two suburban communities and a major metropolitan area, they use an unprecedented research design that leverages street-level observation of the placement of yard signs and neighborhood-specific survey research that delves into the attitudes, behavior, and social networks of residents. The authors then integrate these data into a geo-database that also includes demographic and election data. Supplemented by nationally-representative data sources, the book brings together insights from political communication, political psychology, and political geography. Against a backdrop of conflict and division, this book advances a new understanding of how citizens experience campaigns, why many still insist on airing their views in public, and what happens when social spaces become political spaces.

The Apocalypse Revealed

1883 Bible
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Release : 1883
Genre : Bible
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Apocalypse Revealed by : Emanuel Swedenborg

Download or read book The Apocalypse Revealed written by Emanuel Swedenborg. This book was released on 1883. Available in PDF, EPUB and Kindle. Book excerpt:

Lingerie Wars

Fiction
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Genre : Fiction
Kind : eBook
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Book Synopsis Lingerie Wars by : Janet Elizabeth Henderson

Download or read book Lingerie Wars written by Janet Elizabeth Henderson. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt: Englishman Lake Benson loaned his life savings to his dippy sister so that she could buy a shop. It was a big mistake. His sister has been steadily flushing his money down the drain – and now he wants it back. Years in the special forces taught Lake that if you want a job done, do it yourself. So he steps in to make the shop profitable, sell it and get his money back. The only problem is, the business is an underwear shop. And all Lake knows about underwear can be summed up in how fast he can unsnap a bra. To make matters worse, the tiny highland town already has a lingerie shop. A successful one, run by an ex-lingerie model. A very gorgeous ex-lingerie model, who’s distracting him from his mission more than he’d like to admit. If Lake wants to get his savings back, and get out of Scotland, he only has one option – wipe out the competition. Kirsty Campbell has spent years rebuilding her life after she woke up in hospital in Spain to find her body scarred, and her ex-fiance had run off with all her money. The last thing she needs is a cocky, English soldier-boy trying to ruin all she has left. Her home town is only too happy to help her fight the latest English invasion, although Lake is beginning to sway them with his sex appeal and cut price knickers. With the help of her mother, and the retired ladies of Knit or Die, Kirsty sets about making sure that her shop is the last one standing in Invertary. It’s Scotland versus England as you’ve never seen it before. It’s lingerie war. *** "This is the kind of book that leaves you feeling good! Janet Elizabeth Henderson's Lingerie Wars ranks right up there with books from some of my favorites authors in this sub-genre; Molly Harper, Susan Elizabeth Phillips, Jennifer Crusie and Susan Donovan...just to name a few! Her writing is excellent, the book is filled with wonderful dialogue and her humor will no doubt strike a chord with many readers, it certainly did with me! She tickled my funny bone...big time!!" From Swept Away By Romance

Sign Wars

1996-05-21 Business & Economics
Download Sign Wars PDF Online Free

Author :
Release : 1996-05-21
Genre : Business & Economics
Kind : eBook
Book Rating : 347/5 ( reviews)

GET EBOOK


Book Synopsis Sign Wars by : Robert Goldman

Download or read book Sign Wars written by Robert Goldman. This book was released on 1996-05-21. Available in PDF, EPUB and Kindle. Book excerpt: Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.

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