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Whatever You Think Think the Opposite

2006 Business & Economics
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Release : 2006
Genre : Business & Economics
Kind : eBook
Book Rating : 711/5 ( reviews)

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Book Synopsis Whatever You Think Think the Opposite by : Paul Arden

Download or read book Whatever You Think Think the Opposite written by Paul Arden. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. This book looks at life the wrong way, in a bid to explain the benefits of making wrong decisions.

It's Not How Good You Are, It's How Good You Want to Be

2003-06-01 Self-Help
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Release : 2003-06-01
Genre : Self-Help
Kind : eBook
Book Rating : 377/5 ( reviews)

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Book Synopsis It's Not How Good You Are, It's How Good You Want to Be by : Paul Arden

Download or read book It's Not How Good You Are, It's How Good You Want to Be written by Paul Arden. This book was released on 2003-06-01. Available in PDF, EPUB and Kindle. Book excerpt: " It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

What Makes Your Brain Happy and Why You Should Do the Opposite

2011-11-15 Psychology
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Release : 2011-11-15
Genre : Psychology
Kind : eBook
Book Rating : 84X/5 ( reviews)

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Book Synopsis What Makes Your Brain Happy and Why You Should Do the Opposite by : David Disalvo

Download or read book What Makes Your Brain Happy and Why You Should Do the Opposite written by David Disalvo. This book was released on 2011-11-15. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains’ foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.

The Defender

2016-01-12 History
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Release : 2016-01-12
Genre : History
Kind : eBook
Book Rating : 877/5 ( reviews)

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Book Synopsis The Defender by : Ethan Michaeli

Download or read book The Defender written by Ethan Michaeli. This book was released on 2016-01-12. Available in PDF, EPUB and Kindle. Book excerpt: This “extraordinary history” of the influential black newspaper is “deeply researched, elegantly written [and] a towering achievement” (Brent Staples, New York Times Book Review). In 1905, Robert S. Abbott started printing The Chicago Defender, a newspaper dedicated to condemning Jim Crow and encouraging African Americans living in the South to join the Great Migration. Smuggling hundreds of thousands of copies into the most isolated communities in the segregated South, Abbott gave voice to the voiceless, galvanized the electoral power of black America, and became one of the first black millionaires in the process. His successor wielded the newspaper’s clout to elect mayors and presidents, including Harry S. Truman and John F. Kennedy, who would have lost in 1960 if not for The Defender’s support. Drawing on dozens of interviews and extensive archival research, Ethan Michaeli constructs a revelatory narrative of journalism and race in America, bringing to life the reporters who braved lynch mobs and policemen’s clubs to do their jobs, from the age of Teddy Roosevelt to the age of Barack Obama. “[This] epic, meticulously detailed account not only reminds its readers that newspapers matter, but so do black lives, past and present.” —USA Today

Opposite of Always

2019-03-05 Young Adult Fiction
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Release : 2019-03-05
Genre : Young Adult Fiction
Kind : eBook
Book Rating : 394/5 ( reviews)

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Book Synopsis Opposite of Always by : Justin A. Reynolds

Download or read book Opposite of Always written by Justin A. Reynolds. This book was released on 2019-03-05. Available in PDF, EPUB and Kindle. Book excerpt: “One of the best love stories I’ve ever read.” —Angie Thomas, #1 New York Times bestselling author of The Hate U Give “Read this one, reread it, and then hug it to your chest.” —Becky Albertalli, #1 New York Times bestselling author of Simon vs. the Homo Sapiens Agenda Debut author Justin A. Reynolds delivers a hilarious and heartfelt novel about the choices we make, the people we choose, and the moments that make a life worth reliving. Perfect for fans of Nicola Yoon and John Green. When Jack and Kate meet at a party, bonding until sunrise over their mutual love of Froot Loops and their favorite flicks, Jack knows he’s falling—hard. Soon she’s meeting his best friends, Jillian and Franny, and Kate wins them over as easily as she did Jack. But then Kate dies. And their story should end there. Yet Kate’s death sends Jack back to the beginning, the moment they first meet, and Kate’s there again. Healthy, happy, and charming as ever. Jack isn’t sure if he’s losing his mind. Still, if he has a chance to prevent Kate’s death, he’ll take it. Even if that means believing in time travel. However, Jack will learn that his actions are not without consequences. And when one choice turns deadly for someone else close to him, he has to figure out what he’s willing to do to save the people he loves.

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